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Articles by Jeff MacDowell

Showroom Excellence

Frustration Factor

Labor and lead-time issues continue to plague the showroom industry.

May 3, 2021

Jeff MacDowell

I thought this time I would share some recent observations from my limited travels and excessive Zoom meetings.

Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.

April 2, 2021

Jeff MacDowell

The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?

Showroom Excellence

Social Commerce Vs. Brick-and-Mortar

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.

March 8, 2021

Jeff MacDowell

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.

Showroom Excellence

A Digital Strategy

Don’t let imprecise marketing destroy your showroom’s chance for success.

February 1, 2021

Jeff MacDowell

I think of the digital experience that most showrooms possess. If that experience were the resume to get the job interview, many of you wouldn’t even get a first call, let alone the job.

Showroom Excellence

10 Things to Think About This Year

This year will be one of transition and transformation in the decorative plumbing showroom industry. Are you ready?

January 4, 2021

Jeff MacDowell

I hope you are all safe and healthy at this start of 2021. What a long, strange trip it’s been!

Showroom Excellence

End-of-Year Trends

Luxury shoppers, home renovations and helping out in your community can help you exceed your sales goals.

December 1, 2020

Jeff MacDowell

Every time I sit down and write a column or article, I am concerned that by the time it hits the streets, the world will be a different place and the content may be irrelevant.

Showroom Excellence

New Selling Skills

The health and wellness market is booming, and your showroom staff should be educated in selling the kitchen and bath products related to it.

October 31, 2020

Jeff MacDowell

The advent of COVID-19 and the amount of misinformation spread by social media and driving up fear has created some tremendous opportunities for sales in our showrooms.

Showroom Excellence

Zoomed

I believe there is no replacement for face-to-face interaction with the showroom community.

October 14, 2020

Jeff MacDowell

I started in March as one of the biggest proponents of webinars and doing my best to keep the tempo of communications up with my showrooms.

Showroom Excellence

The Theater of Sanitation

Be overt about your sanitation processes, coach your employees on safety for all and capture the opportunities of the moment.

August 31, 2020

Jeff MacDowell

What a year it has been. I am sure the first-quarter numbers were fantastic for most of you.

Showroom Excellence

Business Conditions Have Changed

Think carefully about issues that may affect your company and protect yourself.

August 10, 2020

Jeff MacDowell

The consequences of the pandemic likely will be felt for some time. Business owners should think carefully about issues that may affect their companies and protect themselves.