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A public relations partner can assist in rebranding efforts by gathering and analyzing data, creating a strategic rollout plan, crafting and delivering a clear rebranding message, developing a strategy that won’t alienate customers, updating assets, monitoring results and making adjustments.
Contractors must understand business costs and how to turn a profit to succeed. To accomplish this, columnist Richard DiToma says that technicians must be trained to deliver excellent service and gain customer trust.
With a proven track record of driving transformational growth, Satrazemis spearheads Marcone’s next chapter of expansion and customer-centric innovation.