Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

Be selective. An organic growth strategy would be to offer replacements and upgrades in addition to repairs. Consider who will sell the work, who will do the installs, and how you will keep track of personnel and expenses.

Medical doctors address the physical being of your biological systems and assess the condition of your health. If needed, they recommend medications or procedures.