We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors

Follow Us

Newsletter Signups
Magazine Subscriptions
  • The Wholesaler
  • Plumbing Engineer
  • PHC News
Newsletter Signups
Magazine Subscriptions
  • The Wholesaler
  • Plumbing Engineer
  • PHC News
ASK PHCPPROS AI
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • RUGGED MIND AND BODY
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Testimonials
    • Subscribe
    • Health & Wellness
    • AHR Expo 2025
  • DIGITAL EDITIONS
ASK PHCPPROS AI
Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

2017 Sept PHC DiToma 1
Contractor Profit Advantage

Time is Money

Loss leaders lead to losses.
September 6, 2017
Richard DiToma
When time is gone, how can contractors make up for cost?
Read More
DiToma - August
Plumbing Business

Tale of Two Contractors

How contractors can get through the best and worst times.
August 2, 2017
Richard DiToma
PHC business owners should consistently deliver excellence, not mediocrity, if they want to stay afloat during the lulls and busy periods. Properly calculating true operational cost helps them reach this success.
Read More
diatom

Is the Customer Really Always Right?

How to differentiate your response when dealing with value buyers, price buyers and consumers that come from the not-so-good place.
July 7, 2017
Richard DiToma
True Cost Assessment
Plumbing Business

What’s Your True Cost?

Control your business by looking on your own plate.
June 7, 2017
Richard DiToma
As a small child, whenever I wanted to go somewhere or do something my mother didn’t approve of, I would...
Read More

One Bite at A Time

How to apply a proper profit margin.
May 11, 2017
Richard DiToma
DZ, a contractor from North Dakota, asks: “In the latest issue of PHC News, you talk about ‘per hour.’ but...
Read More
Plumbing Business

The cost of travel

How contractors can properly assess and plan for vehicular expenses.
March 31, 2017
Richard DiToma
In providing service, contractors incur the cost of vehicles and ancillary vehicular expenses. Each service tech needs a vehicle for...
Read More

Don't shortchange your business

Are you working for free?
March 8, 2017
Richard DiToma
Improper sizing of a drain line, heating or air-conditioning unit leads to poor performance, which results in you and your...
Read More

Who is Your Business Enemy?

If you fear losing work before losing money, you’re standing in the way of your own business. 
February 8, 2017
Richard DiToma
As a contractor, you face business problems. If you can’t identify your problem, you can’t begin to solve it. Many...
Read More

Explaining Your Rip-off Prices 
to Consumers

How do you handle a situation in which pricing becomes a problem after the job is done? 
January 12, 2017
Richard DiToma
Mrs. Smith calls you when her heating system stopped working. You inform her of your procedures and policies, including the...
Read More
Plumbing Business

Your True Cost

Are the prices you charge costing you money? 
December 13, 2016
Richard DiToma
“What do you charge for a water heater replacement?” is a question I have heard many times by contractors at...
Read More
View All Articles by Richard DiToma

Most Popular

  • A-Gas to Attend NAFED 2026 Conference in Atlantic City

  • F.W. Webb Opens New Wholesale Store

  • Aalberts IPS Advances Sustainable Performance With Apollo Stainless Steel Ball Conversion Project

  • AIIR Products Partners With Texas AirSystems to Expand AI-Powered HVAC Solutions

Featured Video

Epub copy of copy of instant insight (667 x 500 px) 800x800 webp

Instant Insight: How AI is Changing the Game for Contractors

Subscribe & Learn More

  • Tw04 2026 cover
    Subscribe
  • Pe04 2026 cover
    Subscribe
  • Phc04 2026 cover
    Subscribe
  • Rugged 04 2026 cover
    Learn More

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2026 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing