Heather Ripley

Marketing Building Momentum

6 Ways to Maximize Your Company Anniversary with PR

A good strategy for many businesses is to share your history and accomplishments in various ways throughout the year.

April 2, 2021

Regardless of how long your company has been in business, your company’s anniversary is a great way to share your success with existing and future customers.

Marketing Building Momentum

How PR Can Help Your Home Service Business

The right public relations professional can build a company’s reputation and raise its visibility to potential customers.

March 8, 2021

Heather Ripley

If there is one thing home service contractors are good at — besides being masters of their crafts — it’s marketing.

Marketing Building Momentum

Become a Household Name Through Public Relations

Earned media opportunities are an important PR tool for setting your home service brand apart from the competition.

February 1, 2021

Heather Ripley

No Comments

Wondering how to become a household name as a home service contractor in your market? Being in the news is one of the best ways to do that.

Marketing Building Momentum

Grow Your Home Service Business in 2021 With PR

A well-executed public relations plan can give you more economic freedom to enjoy your success.

January 4, 2021

Heather Ripley

No Comments

January is one of my favorite times of the year as I enjoy planning for my business and setting goals.

Marketing Building Momentum

Feel Weird Promoting Your Charitable Giving?

Here’s why you need to do it anyway.

October 31, 2020

Heather Ripley

No Comments

Working with a designated nonprofit partner can foster goodwill in your community — with consumers and with your employees.

Marketing Building Momentum

Written Plan for Social Media: Be Strategic

Social media platforms are becoming more important when it comes to search results for a business.

October 6, 2020

Heather Ripley

No Comments

Websites are usually the first platforms to appear organically on a Google search for a business, but studies are showing that social media matters when it comes to search results.

Marketing Building Momentum

Show Your Expertise with Online Content

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.

August 31, 2020

Heather Ripley

No Comments

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.

Marketing Building Momentum

Is Your Plumbing Business Ready for a Crisis?

Preparation is vital. Don't wait until an emergency happens to formulate a plan.

August 10, 2020

Heather Ripley

No Comments

Preparation is vital; don't wait until an emergency happens to formulate a plan.

Marketing Building Momentum

Is Low Employee Engagement Hurting Your Business?

You can’t create engagement from the top down; you have to get your employees’ input.

July 5, 2020

Heather Ripley

No Comments

How often do you think about employee engagement? If you’re anything like other home service business owners, commitment is probably right up there with great company culture as something you’d love just to happen.

Marketing Building Momentum

Up Your Recruiting Game

Attracting and retaining the best talent is challenging, but using public relations strategies can make it easier.

May 5, 2020

Heather Ripley

No Comments

Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.

Articles by Heather Ripley

6 Ways to Maximize Your Company Anniversary with PR

How PR Can Help Your Home Service Business

Become a Household Name Through Public Relations

Grow Your Home Service Business in 2021 With PR

Feel Weird Promoting Your Charitable Giving?

Written Plan for Social Media: Be Strategic

Show Your Expertise with Online Content

Is Your Plumbing Business Ready for a Crisis?

Is Low Employee Engagement Hurting Your Business?

Up Your Recruiting Game

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