It may surprise you that in today’s crowded social media world, organic reach is not enough to effectively market your company.

Your target audience is changing every day, and your marketing strategy should reach them where they are. Take a look at Instagram, YouTube and Pinterest.

Once you’ve identified the ways your business can stand out from the online giants, you can put your plan to work and stay relevant to your local consumers.

In the home service industry, the goal of any marketing is to put your business in the forefront of customers’ minds when their need arises. Who do they call first when their garbage disposal breaks or when their sink backs up? Of course, you want that call to come to your plumbing business.

Throwing more money into mailers isn’t the answer to marketing your company. Instead, put your effort into establishing yourself as the leading plumbing expert in your community.

In the changing world of Internet marketing, there is no "set it and forget it" option. As search engines — most notably Google — get smarter, the rules for search engine optimization (SEO) change, too.

Word of mouth is a powerful force when customers are looking to hire a plumbing company or purchase software or services.

Sometimes the phone doesn’t ring, no matter how hard you try. That’s when it’s especially important to get your name and face in front of the public. The only way to catch the attention of customers or decision-makers is to be visible.

Developing solid public relations and marketing strategies can go a long way toward gaining the visibility your business needs.

A company birthday isn’t just a celebration of longevity, but can be an opportunity to strengthen its presence in the community.