Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.

Since the dawn of time, people have promoted themselves and their accomplishments.

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.

Most home services owners often think that public relations is something only larger organizations or a company suffering from an image problem needs, but the truth is a good PR strategy can help your business break through to the next level.

It’s that time of year when businesses are looking at the future and creating their plans for the next year. It’s also a busy time of year for plumbing and HVAC contractors...

During the winter holidays, it’s hard for plumbing and HVAC service businesses to gain attention and new customers...

One of the worst situations your home service business can find itself in is being blindsided by an onslaught of negative attention. 

Home service businesses rely on word of mouth and the goodwill of clients.