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Home » Authors » Heather Ripley

Articles by Heather Ripley

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MOMENTUM BUILDING MARKETING

The Fly in the Ointment: Leveraging Bad Reviews to Build Your Business

Allowing customer comments or reviews to fall into a black hole can damage your reputation and create problems for your business.
September 4, 2023
Heather Ripley

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.


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MOMENTUM BUILDING MARKETING

Know Your Competitors to Better Position Your Business

Take a look at what your competition is doing that works and what they do that doesn’t work.
August 7, 2023
Heather Ripley

We often tell our home service clients that the key to their success is to highlight what makes them unique.


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MOMENTUM BUILDING MARKETING

Helping You Achieve Your Company’s 5-Year Plan

It takes planning and training and then some public relations to leap to the next level or into a change in ownership.
July 5, 2023
Heather Ripley

A successful public relations strategy can boost your company to the next success level or get it ready for sale. Read on to discover why hiring a PR professional can ensure your message gets to the right people at the right time.


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MOMENTUM BUILDING MARKETING

What Makes Your Company Different?

A deep understanding of your market and your competition helps you determine what qualities your business possesses that they don’t.
April 3, 2023
Heather Ripley

When you Google “plumber” or “HVAC repair” and your city’s name, chances are you’ll come up with a long list of companies matching that description in your community.


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MOMENTUM BUILDING MARKETING

Promote Corporate Social Responsibility Engagement All Year

Many charitable organizations need a continuous flow of cash to carry out their good deeds.
March 7, 2023
Heather Ripley

Need doesn’t stop once the holidays are over, and charitable organizations need funding throughout the year to continue helping their communities, and making staff payroll. Read on for ideas to obtain employee buy-in and keep donations rolling in.


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MOMENTUM BUILDING MARKETING

Have a Crisis Plan in Place for When — Not If — a Problem Arises

Your company’s very survival might depend on how well you plan.
January 6, 2023
Heather Ripley

Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.


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MOMENTUM BUILDING MARKETING

Add PR to Your Marketing Plan for a Successful 2023

Public relations helps your business build and maintain its brand and reputation and tells your story to its stakeholders.
December 5, 2022
Heather Ripley

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.


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Momentum Building Marketing

Lights! Camera! Interview!

Media training helps you prepare for your first big on-camera appearance.
November 4, 2022
Heather Ripley

If you’ve established yourself as an expert in your field, media outlets will contact you to discuss how weather and other events can affect a home’s plumbing and mechanical systems. Read on for tips to handle those interviews.


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MOMENTUM BUILDING MARKETING

Company Blogs Are Good for Business

However, don’t take them lightly. Your blog involves, at a minimum, weekly attention if you want it to remain fresh and relevant.
October 3, 2022
Heather Ripley

Blogs can help your company stay in touch with your customers, distributors and vendors. However, since it is an extension of your website and your company, make sure blog posts are professional. Read on for some tips for a successful blog.


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MOMENTUM BUILDING MARKETING

Be Your Market’s Expert

Thought leaders drive business growth.
September 5, 2022
Heather Ripley

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.


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