We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
  • BUYER'S GUIDE
  • DIGITAL EDITIONS
Home » Authors » Heather Ripley

Articles by Heather Ripley

PHC0522_charitable-giving.jpg
MOMENTUM BUILDING MARKETING

Sharing Your Company’s Goodwill

‘Tooting your own horn’ is no longer seen as a liability; it’s an asset to your public image.
May 6, 2022
Heather Ripley
No Comments

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.


Read More
PHC0422_social-media-followers-comments-likes.jpg
Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.
April 1, 2022
Heather Ripley
No Comments

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.


Read More
PHC0322_reputation-management.jpg
Momentum Building Marketing

Who Should Be in Charge of Your Reputation Management?

Don’t wait until the next crisis forces you to think about it while you’re under the gun.
March 1, 2022
Heather Ripley
No Comments

Since the dawn of time, people have promoted themselves and their accomplishments.


Read More
iStock-622902890.jpg
Marketing Building Momentum

MANAGING A PR CRISIS

How to restore trust in your company after a negative situation.
February 7, 2022
Heather Ripley
No Comments

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.


Read More
PHC0122_intervirew-with-journalist.jpg
Marketing Building Momentum

What is PR?

For home service professionals, public relations can be the difference between good and great.
January 3, 2022
Heather Ripley
No Comments

Most home services owners often think that public relations is something only larger organizations or a company suffering from an image problem needs, but the truth is a good PR strategy can help your business break through to the next level.


Read More
iStock_177366330.jpg
Momentum Building Marketing

Set Your Sights On Success with a Strategic PR Campaign

End-of-year planning should always incorporate new ways of reducing the negatives and increasing the positives.
December 6, 2021
Heather Ripley
No Comments

It’s that time of year when businesses are looking at the future and creating their plans for the next year. It’s also a busy time of year for plumbing and HVAC contractors...


Read More
PHC1121_giving-back-charity.jpg
Marketing Building Momentum

Attract Attention for Your Business and Charity

Your chances of getting your charitable giving story in front of the public are far better when it’s created and promoted correctly.
November 1, 2021
Heather Ripley
No Comments

During the winter holidays, it’s hard for plumbing and HVAC service businesses to gain attention and new customers...


Read More
PHC1021_crisis-management-plan.jpg
Momentum Building Marketing

Preventing a Crisis Communications Nightmare

It’s always better to avoid a crisis than try to fix it after the fact.
October 5, 2021
Heather Ripley
No Comments

One of the worst situations your home service business can find itself in is being blindsided by an onslaught of negative attention. 


Read More
PHC0921_social-media.jpg
Marketing Building Momentum

Fine-Tune Your Home Service Image

Your company can either be top of mind in your market or at the bottom rung of the ladder to success. Which would you prefer?
September 3, 2021
Heather Ripley
No Comments

Home service businesses rely on word of mouth and the goodwill of clients.


Read More
Marketing Building Momentum

Standing Out from the Crowd

Use public relations to differentiate your home service brand in a crowded market.
August 9, 2021
Heather Ripley
No Comments
Competing in a crowded market is tough. Keeping a plumbing business on target takes work, and each day is a new battle to stand apart from your competitors.
Read More
Previous 1 2 3 4 5 Next

Most Popular

  • Louisville Water Uncovers Ancient Check Valve Dating Back to the 1870s

  • Brooke Chase Associates Recruits Dale Fields as CEO, USA for Jmatek

  • Merit Brass Co. Acquires Supply Source Products

  • F.W. Webb Customer Throws First Pitch at Red Sox Game

Featured Video

Merit video june

Merit Brass Merit Press Technology in Copper & Stainless to Save You Time & Money

Industry Events

  • 09Aug

    PVF Roundtable Q3 Networking Meeting

    Houston , TX
  • 08Sep

    SFPE Forum on Fire Protection Engineering: Challenges in Storage

    Wheeling, IL
  • 11Sep

    IAPMO 93rd Annual Education and Business Conference

    Charlotte, NC
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw06 2022 cover
    Learn More
  • Pe06 2022 cover
    Learn More
  • Phc06 2022 cover
    Learn More
  • Es07 2020
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2022 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing