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Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.
By maximizing interactive experiences, social media and post-event follow-ups, businesses can transform home show participation into long-term growth opportunities.
Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.
By fostering transparency and positioning themselves as thought leaders, home services companies can build trust and enhance their reputation within their communities.
When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.
Want to stand out from the competition and earn lasting customer loyalty? Start by telling your story — because in business, your most powerful tool might just be the tale only you can tell.
While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.
You plan for tornadoes and fires—so why not plan for a business crisis? From reputational threats to data breaches, home service companies are vulnerable. Discover how a crisis management plan and the right PR partner can protect your plumbing business before disaster strikes.
Public relations expert Heather Ripley explores the importance of incorporating PR into the marketing strategies of plumbing, electrical and HVAC companies.
Public relations can enhance your business plan by increasing brand awareness, positioning you as a community thought leader, and supporting your marketing campaigns.
For the home service industry, marketing your plumbing company means that you need awesome truck wraps and you must appear on the first page of any local Google search result.
Brand loyalty is crucial for profitability and customer retention in the home service industry. Building this devotion requires exceptional customer service, high-quality delivery and a strong emotional connection with clients.