Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.

We often tell our home service clients that the key to their success is to highlight what makes them unique.

A successful public relations strategy can boost your company to the next success level or get it ready for sale. Read on to discover why hiring a PR professional can ensure your message gets to the right people at the right time.

When you Google “plumber” or “HVAC repair” and your city’s name, chances are you’ll come up with a long list of companies matching that description in your community.

Need doesn’t stop once the holidays are over, and charitable organizations need funding throughout the year to continue helping their communities, and making staff payroll. Read on for ideas to obtain employee buy-in and keep donations rolling in.

Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.

If you’ve established yourself as an expert in your field, media outlets will contact you to discuss how weather and other events can affect a home’s plumbing and mechanical systems. Read on for tips to handle those interviews.

Blogs can help your company stay in touch with your customers, distributors and vendors. However, since it is an extension of your website and your company, make sure blog posts are professional. Read on for some tips for a successful blog.

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.