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Home » Authors » Heather Ripley

Articles by Heather Ripley

phc01_ripley
Marketing Building Momentum

Grow Your Home Service Business in 2021 With PR

A well-executed public relations plan can give you more economic freedom to enjoy your success.
January 4, 2021
Heather Ripley
No Comments
January is one of my favorite times of the year as I enjoy planning for my business and setting goals.
Read More
phc11_ripley
Marketing Building Momentum

Feel Weird Promoting Your Charitable Giving?

Here’s why you need to do it anyway.
October 31, 2020
Heather Ripley
No Comments
Working with a designated nonprofit partner can foster goodwill in your community — with consumers and with your employees.
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phc10_ripley
Marketing Building Momentum

Written Plan for Social Media: Be Strategic

Social media platforms are becoming more important when it comes to search results for a business.
October 6, 2020
Heather Ripley
No Comments
Websites are usually the first platforms to appear organically on a Google search for a business, but studies are showing that social media matters when it comes to search results.
Read More
phc09_ripley
Marketing Building Momentum

Show Your Expertise with Online Content

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.
August 31, 2020
Heather Ripley
No Comments
You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.
Read More
phc08_ripley
Marketing Building Momentum

Is Your Plumbing Business Ready for a Crisis?

Preparation is vital. Don't wait until an emergency happens to formulate a plan.
August 10, 2020
Heather Ripley
No Comments
Preparation is vital; don't wait until an emergency happens to formulate a plan.
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phc07_ripley
Marketing Building Momentum

Is Low Employee Engagement Hurting Your Business?

You can’t create engagement from the top down; you have to get your employees’ input.
July 5, 2020
Heather Ripley
No Comments
How often do you think about employee engagement? If you’re anything like other home service business owners, commitment is probably right up there with great company culture as something you’d love just to happen.
Read More
phc05_ripley
Marketing Building Momentum

Up Your Recruiting Game

Attracting and retaining the best talent is challenging, but using public relations strategies can make it easier.
May 5, 2020
Heather Ripley
No Comments
Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.
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Connected Businesses Survive and Thrive During COVID-19 Pandemic

Connected Businesses Survive and Thrive During COVID-19 Pandemic

April 23, 2020
Heather Ripley
No Comments
Here's how two home service companies are using cloud-based solutions to tackle challenges brought on by the pandemic.
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phc03_ripley
Momentum Building Marketing

Stand Out as the Expert in Your Market

Use PR tactics to differentiate your plumbing business from your competition.
February 3, 2020
Heather Ripley
No Comments
By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.
Read More
phc01_ripley
Momentum Building Marketing

Your Vision Story

Communicate your goals to your team so everyone is working toward the same end game.
January 7, 2020
Heather Ripley
No Comments
Every business, no matter how big or how small, needs a vision, some kind of guide to future success.
Read More
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