Performance Plastics was established in 2009 by Jason Roussel, who will continue to operate the 30,000-square-foot shop located in Gramercy, Louisiana.

One of my favorite times of the year, when the calendar hits Aug. 1 and we know summer is starting to wind down and the kids are going back to school in less than a month.

The NFL football season is upon us. Your personal and business life is like a football game. In

In summer, cooling is hot. In winter, heating is hot. In between, however, business for HVAC companies can be lukewarm at best.

Sometimes the phone doesn’t ring, no matter how hard you try. That’s when it’s especially important to get your name and face in front of the public. The only way to catch the attention of customers or decision-makers is to be visible.

Do you ride along with your techs on a regular basis? When I hear a contractor say, “My techs always (do something, such as wear booties, offer financing, refer to the customer by Mr./Ms.),” I think, “You have no idea what they are doing on every call.” 

The benefits of these rolling sales displays and demos extends beyond the truck’s four wheels as the companies that operate them realize solid returns on their investments through satisfied and knowledgeable customers, new customers and increased sales.

Lack of operational oversight is a glaring problem in the distribution industry.

As e-commerce and digitization of PHCP channels increases, the need for yesteryear’s complement of sellers and branches is lessened.