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Feature

Q&A with Andrew Brown, Co-founder of Toolfetch.com and Advocate for the Trades

‘I see this as my way to connect with the trades. I just felt I needed to lend my voice and start putting out content and connecting with others.’
May 6, 2024
Steve Smith
Andrew Brown, an advocate for the trades, discusses how he got involved in promoting opportunities in the skilled trades.


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MOMENTUM BUILDING MARKETING

Start Preparing Now for the Crisis That’s Coming

You don’t want to be caught off-guard when the inevitable happens. A crisis plan helps you protect your business, reputation and brand.
May 6, 2024
Heather Ripley

At some point in the life of your business, you’ll deal with a crisis that could hurt your company’s reputation.


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Feature

Digital Transformation and Industrial Work

It’s not only a good idea, but also should be a best practice.
May 6, 2024

The construction industry is slow to adopt digital technology to streamline project workflow and processes.


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Contractor Profit Advantage

Profitable Results Require Proper and Comprehensive Calculation

Don’t guess your costs or base pricing on what your competitors charge; you can’t hit your target when you don’t know where the target is.
May 6, 2024
Richard DiToma

Arriving at the right prices for your home services business to thrive is a matter of proper calculation, not guessing or charging a dollar less than your competitors. Wrong results are always arrived at when numbers are not properly calculated.


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Distribution Strategy

Customer Service and the Art of Handling Dumb Questions

Mocking customers is a dangerous game.
May 6, 2024
Ian Heller

It was 33 years ago on a blistering cold Friday night in Billings, Mont., when the Grainger emergency service operator notified me that I needed to call a customer immediately. 


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Mentor's Corner

Faith and Integrity

Leadership is not about doing what’s easy; it’s the chance to do the hard things that can create the big wins.
May 6, 2024

It’s an interesting feeling when you’re asked to contribute to a publication you’ve grown up reading, respecting and appreciating. 


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AIM/R Rep Corner

How CRM Systems Can Transform Your Sales Performance

It’s not about adopting new technology; it’s about adopting a mindset of continual optimization and growth.
May 6, 2024

If you’re in the business of sales, especially within manufacturers’ rep agencies, you’ve likely heard about customer relationship management (CRM) systems. 


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McNeeley View

Idiots

Stop the insanity
May 6, 2024
Don McNeeley

It was Einstein who said the difference between genius and stupidity is that genius has its limits.


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Rinnai America Corporation Applauds DOE Rule on Efficiency Standards on Water Heaters

May 3, 2024

Rinnai America Corporation applauds the U.S. Department of Energy (DOE) for carefully considering proposed efficiency standards on water heaters and preserving the ability of U.S. consumers to continue to choose from all types of tankless water heaters.


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WiPP Welcomes Oatey as 15th Founding Sponsor

May 2, 2024

With Oatey Co. joining as the 15th founding sponsor, WiPP celebrates another significant milestone in its journey, recognizing the pivotal role that its sponsors play in shaping the plumbing landscape.


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