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The Southern Wholesalers Association will hold Profit Enhancement Institute: Tools & Techniques for High Performance Management, an intensive two-day seminar
designed for owners/principals, branch managers and mid- and upper-level managers, March 21-22, at the Marriott Century Center, Atlanta.
The seminar will feature the following:
March 21, High Performance Financial Management with Dr. Al Bates
With Dr. Bates’ emphasis on “Profit Based Planning,” you will use your company’s own numbers to develop a customized plan for profit and controlling system. Managers will learn how to take a proactive approach to financial issues. Please bring a calculator to this session.
DEVELOPING A PROFIT PLAN
CASH FLOW PLANNING
STAYING ON PLAN
Dr. Albert D. Bates is founder and chairman of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado. The firm works exclusively in the area of corporate financial planning.
March 22, High Performance Sales and Sales Management with Dr. Michael E. Workman
Dr. Workman shows you how to move away from traditional selling techniques based on product and price, and toward techniques based on service and value added - critical in today's intensely competitive market.
DEVELOPING A COMPETITIVE ADVANTAGE
TEAM BUILDING TECHNIQUES FOR THE TOTAL SALES FORCE
BUILDING PERFORMANCE MEASUREMENT & COMPENSATION SYSTEMS
Michael E. Workman, president of Michael E. Workman Associates Ltd., has more than 40 years of experience in industrial distribution, including channel optimization, research and education.
For reservations, call the hotel (800) 228-9290 or (404) 325-0000 by March 3 and identify yourself as a participant in the SWA seminar to receive the special rate of $141 single/double.
The registration deadline is March 3.