Borrowing inspiration from the tech-savvy associations of Silicon Valley, American Standard has a new campaign that portrays the company in the innovative world of “Porcelain Valley.” Porcelain Valley serves as the backdrop and for all of American Standard’s new technologies and life-changing products. A cast of product engineers designing and attempting to create plumbing innovations is featured in a laboratory-like work environment.
In addition to films/spots introducing the new platform, there are product-specific executions detailing advancements.
The campaign will be unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products).
The campaign consists of television, social, digital, print and in-store content. Media programming includes sports (ESPN, NCAA Football) and home/shelter (This Old House, Real Simple).