Current Distribution Group (CDG) and Luxury Products Group (LPG) and AVB/BrandSource have announced a new strategic alliance designed to deliver expanded resources, technology and buying opportunities to independent retailers across the United States.
The partnership brings together the complementary strengths of both organizations, providing CDG and LPG members with access to AVB/BrandSource's industry-leading technology platform, e-commerce solutions and digital marketing capabilities. In turn, BrandSource members will gain access to LPG's luxury decorative plumbing, lighting and hardware vendor programs, as well as its extensive showroom expertise.
"This alliance is about strengthening the independent channel," said Jeff McDowell, executive director of Luxury Products Group. "Rather than changing who we are, we're combining our strengths to provide independent businesses with more tools, resources and opportunities to compete and succeed while maintaining their independence."
The alliance is expected to provide members with numerous benefits, including:
- Access to advanced technology and e-commerce solutions.
- Enhanced digital marketing capabilities.
- Stronger vendor relationships.
- Expanded buying opportunities.
- Greater support for independent retailers and showrooms.
By leveraging each organization's unique capabilities, the alliance aims to help independent businesses remain competitive in an increasingly evolving marketplace while preserving the entrepreneurial spirit that defines the independent channel.
"Our shared commitment is to the success of independent retailers," McDowell said. "When organizations with complementary strengths work together, everyone benefits. We're excited about what this partnership will accomplish for our members and the industry."
The organizations also recognized the teams at AVB, BrandSource, Luxury Products Group and Current Distribution Group whose collaboration helped bring the alliance to fruition.
