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The National Kitchen & Bath Association (NKBA) – a world-leading non-profit trade association for the kitchen and bath industry, presented its first Luxury Bath Summit June 22 -23, reaching over 1200 industry trade professionals. The two-day virtual event, in partnership with Cambria and sponsored by House of Rohl, was based on the findings of the NKBA's recent market research report, the 2022 Luxury Bath Study.
"Today's luxury bath has evolved, becoming a sumptuous spa-like space that offers sanctuary, wellness and quietude," said Suzie Williford, executive vice president and chief strategy officer, NKBA. The event began with a qualitative look at the luxury bath segment by the NKBA market research team, then turned to deeper discussions into what is influencing luxury bath design today, exploring drivers including products, design approaches, lifestyle shifts and influences.
"Not surprisingly, we found that travel, experiences at fabulous hospitality venues, a desire for fully integrated technology and a slew of rich materials were musts for many," Williford noted. "We also learned that the luxury bath is really part of a full-on look at the primary suite – bedroom, lounge, dressing areas, closets and bathroom spaces. NKBA trade professionals continue to influence two of the most significant living areas in the home, always bringing comfort, safety and beauty."
NKBA Luxury Bath Market Research: Five Key Take Aways
Summit Highlights and Participants
Summit participants were NKBA designer members, who were interviewed as part of the Luxury Bath Study and they included:
NKBA Luxury Bath Designers
Additionally, industry experts included Julie Faupel, Founder, REALM; and moderators Wendy Cohen, CEO and Founder, PowerHouse Companies; Kathryn Given, Senior Style and Market Editor, Luxe Interiors + Design; Susan Brinson, Co-Founder + Creative Director, House of Brinson; Christopher Wallace, Founder and President, InnerView; Alex Capecelatro, CEO, Josh AI; and Tricia Zach, NKBA Head of Research.
NKBA Luxury Bath Summit Highlights:
Luxury Bath Summit on Demand
Click here to watch sessions from the Luxury Bath Summit. The NKBA on-demand page is live for members and anyone who registered for the Luxury Bath Summit. Those who registered also receive free access to the Luxury Bath Study.
One select session from The Luxury Bath Summit will be rebroadcast on August 11, 2022 for on-demand viewing.
Click here to receive your digital copy of NKBA's The Luxury Bath, a coffee-table book showcasing the stunning images and projects of participating designers. Contact Brittany Loeffler for the full NKBA Luxury Bath Market Research Report.
Project images can be found here.