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The National Kitchen & Bath Association (NKBA), the authority on kitchen and bath design, trends, market and business insights, announces its first-ever Luxury Kitchen Summit to be held virtually from June 23-24, 2021. The summit will feature top NKBA designers (serving the luxury market) and industry experts who will explore the meaning of luxury today, how to work with high net-worth clients, key style elements of elevated living, the path to becoming a luxury designer, and much more.
Participating Designers and Industry Experts
NKBA designers were invited to participate in a proprietary NKBA study exploring the luxury kitchen market – including key style, product and lifestyle drivers. A select number have been tapped to share deeper insights as part of the upcoming summit. They include the following:
Additionally, industry experts including Winston Chesterfield, principal Barton Consulting, London, England; Michael Altneu, partner, REALM global, San Francisco, CA; Eric Perez, principal, Hello PR Group, NY, NY; Karen Brandon, sr. marketing mgr, Nationwide Marketing Group, Winston-Salem, NC; Helene Oberman, managing director, Interior Design, NY, NY; Tricia Zach, head of research NKBA will discuss important demographic and psychographic shifts in luxury living, explore what makes a luxury kitchen and what doesn't and probe designers on their approach to developing luxury clients.
"One of the most interesting trends in the last couple of years has been the shift in what luxury has come to mean, that it's not just about how much money someone spends," said Suzie Williford, executive vice president and chief strategy officer of NKBA, who will host the two-day Luxury Defined summit. "What we found in our recent luxury kitchen study is that the uber high-end clientele, the 0.1 percent if you like, equates luxury with freedom from design rules and it's a very personalized experience that is unique and customized for their needs. You can see examples of this in our recently published book, The Luxury Kitchen, which showcases the distinctive kitchens by the designers who participated in our study."
NKBA Summit: Luxury Defined - Programming
The conference will take a deep dive into the following topics, exploring the nuances of language, style, timing and approach:
NKBA Renovation Angel Luxury Kitchen Awards
The NKBA and Renovation Angel established a strategic partnership in 2019 with a goal of recognizing designers and brands who support the concept of recycling and upcycling kitchen components. The 2021 awards will be presented at the close of day 1 of the NKBA Luxury Summit.
NKBA Luxury Summit: Luxury Defined Exclusive Sponsor – Cambria
The summit is being sponsored exclusively by Cambria, the leading domestic producer of quartz surface products. Family owned, Cambria is produced and distributed throughout the U.S. by the company's 2,000+ employees. For more than two decades, Cambria's devotion to superior performance and craftsmanship, commitment to sustainability and passion for world-class service come across in its vast array of elegant products.
"What an incredible opportunity to be the presenting sponsor of the first-ever NKBA Luxury Summit," said Sylvie Orenga, senior vice president of marketing for Cambria. "The research, information and lineup is top-notch and we're excited to be part of this best-in-class event. We're confident the findings will be invaluable to the industry."
Registration for The NKBA Summit: Luxury Defined is included in the cost of NKBA membership and complimentary for press. Non-members may register for $99.