Next PHCPPros Special Webinar To Cover Crisis Communications

PHCPPros is announcing the next webinar in its Special Webinar Series, "How To Communicate During The COVID-19 Crisis." Presented by Heather Ripley, the webinar will take place on Monday, May 4, at 12:00pm(CST). This webinar series was launched with the goal of keeping readers educated and engaged in the face of COVID-19. The series allows readers to log on each week and learn something new from plumbing, heating, cooling, and piping professionals.

Ripley is the owner and founder of Ripley PR, a national agency that specializes in trades, has helped numerous service businesses through varying crisis situations. She has more than 12 years of experience in the home service industry, including working with one of the largest home service companies in the country: Clockwork Home Services, franchisor of One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky.

Ripley's webinar will address the changing communications landscape during the COVID-19 crisis. Ripley will focus on six golden rules of responding to media during a crisis, what steps to take to protect a brand if an employee tests positive, and how to keep customers informed without scaring them away.

For many, the old marketing playbook doesn’t cover how to cope with the changes forced upon everyone’s day to day lives by the virus. Ripley will explain why customers and stakeholders need to be reassured that businesses are taking the right steps. She will detail how public relations builds the trust needed to keep people over the long run. She will also address internal communications. The webinar will address how to communicate openly and honestly with employees and consider the optics of business decisions. Attendees will leave understanding how the decisions made and actions taken now will impact business when the shelter in place restrictions are lifted.

PHCPPros has more webinars in store that will cover a range of topics, from working from home to plumbing design and clean energy.