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Home » Authors » Scott Benfield

Articles by Scott Benfield

tw_july_2018_benfield
E-Commerce

Distributor Growth Strategy in the Digital Age, Part One

The Internet changes everything — including sales.
July 8, 2018
Scott Benfield
As online New Age competitors grow, we believe many firms will undergo a rationalization of sales and location services as price falls.
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TW_May_2018_benfield
e-Commerce

Structural and Cultural Changes To Compete Online, Part Three

Cultural impediments of brick and mortar distribution.
June 6, 2018
Scott Benfield
In the previous parts of this series, we’ve reviewed competitive changes wrought by e-commerce outside of traditional distribution.
Read More
TW_May_2018_benfield
e-Commerce

Structural and Cultural Changes Needed To Compete Online, Part Two

Traditional distribution’s Achilles heel.
June 2, 2018
Scott Benfield
In the first article in this series, we discussed New Age competitors and the Commodity Skirmish Line as wholesalers move online.
Read More
online_shopping
eCommerce

Derailing Your Online Efforts, Part One

The cultural and structural issues in a wholesaler’s growth online.
April 17, 2018
Scott Benfield
The interest in e-commerce as a means of organic growth is prescient. Wholesalers are waking up to find that outside entities, including new models of distribution and manufacturer direct shipments, are taking share.
Read More
benfield_april
e-COMMERCE

Competing Online for Wholesalers: Part 3

New times require a new business model.
April 17, 2018
Scott Benfield
To finish this series, we will review unique models for online commerce.
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e-commerce
e-commerce

Competing Online for Wholesalers: Part I

Here are some successful practices in a digital market.
January 4, 2018
Scott Benfield
Product Information Management
e-commerce

Invest in a PIM

Automate the process of your content management and updates.
December 4, 2017
Scott Benfield
Understanding how a Product Information Management system works is to your benefit and can lead to great success.
Read More
11 17 benfield

Building the Online Platform

Distributors who know the how and why of digital sales can sell more competitively.
November 3, 2017
Scott Benfield
Find out the Dos and Don’ts of platform development for PHCP wholesalers.
Read More
2017-October-ecommerce

The Quick & Dirty of E-Commerce

Know how to manage the e-commerce journey for competitiveness.
October 8, 2017
Scott Benfield
Account migration is moving existing accounts online to familiarize them with your online capabilities and getting them to increase their online activity.
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e-commerce
e-commerce

E-commerce in Stages: Part III

An in-depth understanding of the final stages of e-commerce.
August 29, 2017
Scott Benfield
The more we know about successful e-commerce in B2B markets, the more we are amazed that successes happen at all. The final installment in this provocative series.
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