Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Contractor Profit Advantage

The Nonprofit Price Virus

Take a look at your business protocols and make sure you are running at peak performance during this healthcare and economic crisis.

May 5, 2020

Richard DiToma

As I write this article, I am self-isolating at home, wondering about the coronavirus pandemic and its impact on our lifestyles. Obviously, the pandemic must be addressed for us to have lives that can have styles.

Contractor Profit Advantage

When is Your Price Right?

Guessing or setting prices based on what others charge is the wrong way to establish your rates.

March 31, 2020

Richard DiToma

Following forms that make no sense, guessing at your prices or setting your prices based on what others charge is the wrong way to establish your rates.

Contractor Profit Advantage

Attitude Affects Assets

Owners are responsible for laying the groundwork necessary for techs to have positive attitudes.

February 5, 2020

Richard DiToma

Regardless of whether you are a sole owner, partner or employee of the business that pays you for your labors, your attitude is vital to your future.

Contractor Profit Advantage

A Cry for Help from a Frustrated Contractor’s Spouse

If you don’t recognize the problems in your company, you can’t resolve them — and you won’t be in business for much longer

February 3, 2020

Richard DiToma

Contractor Profit Advantage

Fear Keeps You from Realizing the Price is Right

Confidence that your prices have been properly calculated based on your true operational costs will allow you to maximize profits.

January 7, 2020

Richard DiToma

Make a New Year’s resolution to understand the amount of money you must charge for the services you provide to the public to recover the costs you incur providing those services. The right price also allows you to earn the profit you deserve for delivering excellence through those services.

Contractor Profit Advantage

Businesses Need Direction

To reach the destination of profitability, you need detailed directions regarding operational costs, profit margin and selling prices.

December 5, 2019

Richard DiToma

New York Yankee great Yogi Berra had a knack for making funny and ambiguous statements. He'd say things such as, "It’s like déjà vu all over again," and "When you come to a fork in the road, take it."

Contractor Profit Advantage

Profit Comes After Expenses Are Paid

Salary and salary-related expenses are business expenses. Make sure to include them in your selling price.

November 4, 2019

Richard DiToma

Many contractors confuse the word "salary" with the word "profit." There is a difference.

Contractor Profit Advantage

Are Your Prices Morally Correct?

Understanding the principles that guide your business logic can help you not only best serve your customers, but also remain competitive and profitable.

October 9, 2019

Richard DiToma

Determining what you are worth and making a profit, too, does not make you an immoral businessperson. Understand the reasons why it’s important to value your services and match them up to what you charge.

Contractor Profit Advantage

Cheap Ain’t Cheap

Excellence may cost more to produce, but it pays higher dividends.

September 5, 2019

Richard DiToma

As a child, I was told, “‘Ain’t’ ain’t in the dictionary.” I was instructed to use the contraction isn’t (is not) instead. But, with time being what it is and change always around us, and humans colloquially changing the English language — ain’t, right or wrong, has become integrated into the English language.