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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

Don’t Quote Prices Over the Phone

Pricing a customer’s problem that your techs haven’t seen for themselves could be detrimental to your business.
November 4, 2022
Richard DiToma

For home service contractors, making a service call incurs many costs to the business. What if the customer decides not to have the work done? Charging a minimum service charge fee can alleviate the contractor’s financial burden. 


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Contractor Profit Advantage

Credit Cards, Monitoring Expenses Vital to a Contracting Business

Financially strong businesses maximize the business profit they earn.
October 3, 2022
Richard DiToma
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Contractor Profit Advantage

The Difference Between Success and Failure

Being in business requires that you constantly take care of business.
September 5, 2022
Richard DiToma

Once you decide to open a business, you become an entrepreneur. You also took on an incredible responsibility to ensure the business stays profitable — whether you stay as a one-person shop or hire employees. 


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Contractor Profit Advantage

Understanding Proper Price Calculation of Additional Tasks

A travel time expense when those tasks are to be performed during the initial service call visit shouldn’t be included in the job price.
August 5, 2022
Richard DiToma

Many times contractors are asked to perform additional tasks during a service call, or the technician uncovers a problem that must be fixed.


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Contractor Profit Advantage

Inflation Is Crippling Your Personal and Business Lives

Rising gas prices can make a big impact on your tech/truck costs per hour. Make sure to monitor those costs and adjust accordingly.
July 4, 2022
Richard DiToma

Americans saw inflation rise this spring to levels not seen in 41 years, affecting food, housing and fuel prices. 


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Contractor Profit Advantage

Why Do Contractor Prices Differ for the Same Task?

It starts with the fact that most contractors are not aware of the true operational costs they incur in running their businesses.
June 3, 2022
Richard DiToma

Contractors price their services for many reasons. However, most contractors don’t know their true operational costs. 


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Contractor Profit Advantage

How Miscalculating Your Prices Affects Your Business

It is important to realize that wrong numbers produce wrong results.
May 6, 2022
Richard DiToma

Basing your selling prices on your competitor’s prices is a bad idea. How do you know the owner is basing his prices on his company’s true operational business costs? 


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Contractor Profit Advantage

Pros and Cons of Technician Incentives

Develop a compensation policy to help you reward the levels of excellence each tech delivers to your clientele.
April 1, 2022
Richard DiToma

I recently received an email from George, a general manager at a Florida plumbing company.


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Contractor Profit Advantage

How Much Do You Keep Out of Each Consumer Dollar?

You may want to explain to customers the reality of business expenses when they complain about your service prices.
March 1, 2022
Richard DiToma

Did you ever consider how much of each consumer dollar you charge your customers actually stays in your business?


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Contractor Profit Advantage

The Effects of Unpredictable Gas Prices

The volatility of some costs requires constant monitoring of business expenses and adjustment of prices in accordance with those expenses.
February 7, 2022
Richard DiToma

When you enter the business arena, you encounter the costs of doing business.


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