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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

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Contractor Profit Advantage

The Power of Discounts

By strategically adjusting pricing and discount policies, contractors can attract loyal customers while maintaining financial success.
September 1, 2025
Richard DiToma

Discounts can boost business—but only if you know your true costs, set smart profit margins, and price above those costs. Plan carefully to stay profitable, even with deals.


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Contractor Profit Advantage

Another Contractor Agrees

Properly documented paperwork and honest, legal and moral business procedures help deliver excellence to consumers.
August 4, 2025
Richard DiToma

A thoughtful reader email sparks a deeper look into how customer feedback — both good and bad — can guide contractors toward excellence, while offering smart strategies for dealing with difficult clients and protecting your business.


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Contractor Profit Advantage

Recipe for PHC Business Success

By managing costs, hiring and training great employees and maintaining high standards, contractors can build a loyal clientele and achieve profitability.
July 1, 2025
Richard DiToma

Running a successful PHC business takes more than technical skill — it’s a carefully balanced recipe of knowledge, business sense, pride, and the drive to deliver excellence at every turn.


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Contractor Profit Advantage

The Consumer’s Perception

Using a structured survey form provides contractors feedback to improve business operations and serves as valuable evidence in case of disputes.
June 2, 2025
Richard DiToma

Want to protect your business, boost your confidence, and silence the "could've-been-cheaper" crowd? Ask for customer feedback at the time of service—and put it in writing.


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Contractor Profit Advantage

Travel Down Profitability Lane and Avoid the Road to Failure

The key to success lies in knowing and managing business costs, addressing unapplied labor hours and setting profitable prices.
May 1, 2025
Richard DiToma
Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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Contractor Profit Advantage

Smiles and Frowns in the Business Arena

Balance customer satisfaction with business integrity when addressing buyer’s remorse and price comparisons.
April 3, 2025
Richard DiToma
Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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Contractor Profit Advantage

First Impressions Are Important

The pros and cons of service call charges versus free estimates and the implications of charging by the hour versus by the task.
February 3, 2025
Richard DiToma
Success in the plumbing, heating and cooling industry hinges on both technical expertise and exceptional customer service. Columnist Richard DiToma emphasizes the importance of first impressions, particularly during initial phone interactions.
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Contractor Profit Advantage

The ‘Cost and Effect’ of Unapplied Labor on Home Services Contracting Businesses

Understand how to properly calculate your labor and overhead costs per technician hour to ensure profitability despite fluctuations in business activity.
January 6, 2025
Richard DiToma

Columnist Richard DiToma explains how unapplied labor, or nonbillable hours, affects profitability and emphasizes the need for contractors to understand their maximum potential revenue-producing hours.


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Contractor Profit Advantage

Ingredients for Contracting Business Success

You need confidence in yourself and what you are doing to successfully sell your services with a flair.
December 2, 2024
Richard DiToma

Knowledge, skills and performance excellence are essential for home services companies. However, understanding and accurately calculating tangible and intangible operational costs is vital for setting correct selling prices  — and achieving the desired profit margin. 


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Contractor Profit Advantage

Leaders Lead, Followers Follow and Ignorance Ignores

Do not ignore the need to turn ignorance into knowledge rather than allowing it to turn your dreams into foolish futility.
November 1, 2024
Richard DiToma

Contractors must understand business costs and how to turn a profit to succeed. To accomplish this, columnist Richard DiToma says that technicians must be trained to deliver excellent service and gain customer trust.


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