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Home » Authors » Richard DiToma
Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

Proper phone protocols

December 12, 2014
Richard DiToma
First impressions can lead to long-term relationships. The person who answers your phone for consumer calls is the first person...
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Don't fool yourself before quoting prices

October 10, 2014
Richard DiToma
As Jack Frost prepares to nip at our noses, it’s time for PHC contractors to set their prices for annual...
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Four steps to fix false perceptions about your prices

September 9, 2014
Richard DiToma
In order to solve a problem, you must first correctly identify the problem and develop a solution that will solve...
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Five common contractor misperceptions

August 9, 2014
Richard DiToma
The PHC industry was founded on logic and mathematical fundamentals. Technically, drainage flow, water supply flow, and the sizing of...
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Eight essential business vital signs you must monitor

May 19, 2014
Richard DiToma
Time is fleeting. Once an hour is gone, it is gone forever. This is especially true in the contracting business...
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How much do you keep out of each consumer dollar?

May 8, 2014
Richard DiToma
Consumers often make snide remarks about how much money PHC contractors make, as if contractors incur no cost in servicing...
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Markup vs. profit margin

April 9, 2013
Richard DiToma
Vito, a plumbing contractor from New York, writes, “I would like an explanation of gross profit. Why is it always...
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View All Articles by Richard DiToma

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