Home » Authors » Richard DiToma

Richard DiToma

Richard P. DiToma has been involved in the PHC industry since 1970 starting as an apprentice, then, becoming a journeyman and master. He spent 41 years as an award-winning contractor. As a contracting business coach/consultant he has authored books on contracting business management as well as customized price guides for contractors. He created and facilitates seminars on business management for groups and individual businesses. His Contractor Advantage programs show contractors how to do the right thing. For information or to contact DiToma: call 845-639-5050; email [email protected]; mail to R & G Profit-Ability, Inc. P.O. Box 282, West Nyack. N.Y. 10994.

Articles

ARTICLES

Contractor Profit Advantage

Your Employees Are Your Partners

Implement a performance review process to evaluate your team and compensate accordingly.

December 5, 2018

Richard DiToma

One of those realities is your employees are actually your partners since they must conduct their duties in the best interest of your business for it to succeed.

Contractor Profit Advantage

Calculate Overhead in Dollars and Cents

A set percentage most likely will not cover your true cost of overhead expenses.

November 6, 2018

Richard DiToma

Except for pure luck, using set percentages does not reflect actual cost. Percentages should not be used as a formula to arrive at your overhead cost.

Contractor Profit Advantage

Poor Word Choice is Bad for Business

Be articulate and specific when talking with customers.

August 12, 2018

Richard DiToma

Just as wrong numbers always produce wrong results, wrong words also affect your bottom line.

CONTRACTOR PROFIT ADVANTAGE

What is a Fair Price?

Once we decide what ‘fair’ and ‘price’ mean, actually determining a fair price brings up more questions.

July 8, 2018

Richard DiToma

The goal of consumers dealing with contractors is to get an excellent job at the lowest price.

Contractor Profit Advantage

How to Answer the Price Question

A well-planned pricing guide will allow your techs to answer the consumer’s price question properly and profitably.

June 4, 2018

Richard DiToma

How do you react when the consumer asks, “How much will that cost?”

Contractor Profit Advantage

Outrageously High and Lowball Prices

Four personal factors can be the downfall of your business.

May 17, 2018

Richard DiToma

It’s so easy to want what someone else has or criticize how they operate. Before you assuming something about another contractor’s prices, make sure your prices are not low.