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Jeff MacDowell

Jeff MacDowell

Jeff MacDowell is the Executive Director of Luxury Products Group, a decorative plumbing, hardware and lighting buying group. He is a 25 year industry veteran specializing in the decorative kitchen and bath business. He coaches showrooms on service excellence and design optimization. Contact him at [email protected]
Articles

ARTICLES

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Showroom Excellence

Zoomed

I believe there is no replacement for face-to-face interaction with the showroom community.
October 14, 2020
Jeff MacDowell
I started in March as one of the biggest proponents of webinars and doing my best to keep the tempo of communications up with my showrooms.
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Showroom Excellence

The Theater of Sanitation

Be overt about your sanitation processes, coach your employees on safety for all and capture the opportunities of the moment.
August 31, 2020
Jeff MacDowell
What a year it has been. I am sure the first-quarter numbers were fantastic for most of you.
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Showroom Excellence

Business Conditions Have Changed

Think carefully about issues that may affect your company and protect yourself.
August 10, 2020
Jeff MacDowell
The consequences of the pandemic likely will be felt for some time. Business owners should think carefully about issues that may affect their companies and protect themselves.
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Showroom Excellence

Get Your Digital Strategy Right

Consumers are still open to a brick-and-mortar store if it provides them a personal and digital experience.
July 6, 2020
Jeff MacDowell
The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.
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Showroom Excellence

The New Normal

You may want to rethink your marketing and merchandising plans and consider new consumer trends in the process.
June 1, 2020
Jeff MacDowell
You may want to rethink your marketing plan and consider new consumer trends in the process.
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Showroom Excellence

Elevating Experiences

If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
May 4, 2020
Jeff MacDowell
If you make the buying process a positive one, you won’t have customers — you’ll have fans who will share their experiences with others.
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Showroom Excellence

Luxury Plumbing ‘Fashion’

Trending amenities include wellness, outdoor living, flex spaces and bathroom accessories.
March 31, 2020
Jeff MacDowell
Emerging national trends in plumbing are going beyond the concepts of color and aesthetic value.
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Showroom Excellence

Say ‘No’ to Discount Pricing

You’ve made a significant investment in your showroom. It’s time to stop the madness of low-profit items.
March 2, 2020
Jeff MacDowell
Asking showroom people how they handle pricing can lead to some interesting conversations. Many showroom professionals use a flat discount-off-list habit that has been common for ages. For some reason, we think consumers know that 25 percent off list is the “right” price. But why? 
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Showroom Excellence

Evolution and Extinction

I believe that the engagement of plumbers can only help your showroom business — if it is done correctly.
February 3, 2020
Jeff MacDowell
None of us is an island. We — and our organizations — have a much better chance of reaching our performance potential when we surround ourselves with carefully selected people and partners.
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Showroom Excellence

Fix Your Broken Windows

Once you lower standards, a pattern begins to grow as disengaged staff ignore obvious problems.
January 6, 2020
Jeff MacDowell
I often use parallels when I’m describing the physical appearance of a showroom and the culture of the company. It’s typically easy to see the differences between a high-performing showroom culture and one that is not by walking in the front door.
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