Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it. 

Visual merchandising is a retail practice that has changed drastically in the past few years as technology has made its way into the brick-and-mortar world.

In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.