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Home » Authors » Stephanie Azran

Articles by Stephanie Azran

tw07_azran
Plumbing & Showrooms

Designing Showrooms for a New Generation

Looking at millennial habits and tastes is not about stereotyping or ignoring other segments of your audience.
July 3, 2019
Stephanie Azran
No Comments
Retail has entered a new era thanks to a generation of shoppers who shop online as effortlessly as they do in physical stores.
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tw06_azran_rocks
Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.
June 5, 2019
Stephanie Azran
No Comments
By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.
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tw03_general
Feature

Essential Partners

General Plumbing Supply enters a new market with a designer-oriented showroom.
March 7, 2019
Stephanie Azran
No Comments
General Plumbing Supply enters a new market with a designer-oriented showroom.
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tw01_azran
Plumbing & Showrooms

Staying Relevant in 2019: Strategies for Survival

Turn customer service into a truly personal shopping experience.
January 7, 2019
Stephanie Azran
No Comments
There are a few issues to address about retail trends in 2019.
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tw11_2018_showrooms
Plumbing & Showrooms

The Showroom Staff

Tips for keeping kitchen and bath personnel engaged and productive.
November 5, 2018
Stephanie Azran
No Comments
The kitchen and bath industry is a small but booming one, dedicated to improving the lives of clients with great products, personalized service and expert advice
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tw10_18_reviews
Plumbing & Showrooms

The Power of Reviews

Engaging with your current customers online can help with your potential customers’ buying habits.
October 5, 2018
Stephanie Azran
No Comments
Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it. 
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azran_tw_aug18
Showroom & Sales

10 Ways to Showcase Showroom Products

Visual merchandising uses floor plans, lighting, color and technology to create an inviting environment for customers.
September 18, 2018
Stephanie Azran
No Comments
Visual merchandising is a retail practice that has changed drastically in the past few years as technology has made its way into the brick-and-mortar world.
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azran_tw_sept18
Showroom & Sales

Influence Your Clients Online So They Purchase Offline - Part 1

September 18, 2018
Stephanie Azran
No Comments
In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.
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