Retail has entered a new era thanks to a generation of shoppers who shop online as effortlessly as they do in physical stores.

By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.

General Plumbing Supply enters a new market with a designer-oriented showroom.

There are a few issues to address about retail trends in 2019.

The kitchen and bath industry is a small but booming one, dedicated to improving the lives of clients with great products, personalized service and expert advice

Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it. 

Visual merchandising is a retail practice that has changed drastically in the past few years as technology has made its way into the brick-and-mortar world.

In this two-part series, we want to break down some of the newest research with the goal of helping showroom owners, managers and sales staff understand how a new multichannel buying cycle impacts customer habits and what showrooms can do to stay relevant online and off.