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A successful public relations strategy can boost your company to the next success level or get it ready for sale. Read on to discover why hiring a PR professional can ensure your message gets to the right people at the right time.
Artificial intelligence can be very useful to draft a missing procedure quickly. But it doesn’t understand the nuances of your business.
July 5, 2023
Getting caught up in the excitement of using ChatGPT and artificial intelligence to write your operations manuals is easy. We’re all busy, and it’s very tempting. However, Al Levi cautions contractors to research and ensure they know what an AI result will be.
Use this data to understand your target audience’s behavior when interacting with your website.
July 5, 2023
In today’s data-driven economy, marketers and businesses of every shape, size and structure do their best to capture and decipher data to understand their target audience’s behavior.
When I started in the marketing department at Grainger in the 1990s, we hired “mystery shoppers” to see what it was like to be a customer of our competitors — and us!