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Heating, Air-conditioning & Refrigeration Distributors International has announced "Hot Commodity" as the title for its upcoming workforce recruitment documentary. The official trailer for the documentary was concurrently released with the title announcement.
The documentary, commissioned by the HARDI Foundation in partnership with member donors, aims to bring awareness to the HVACR and distribution industries to younger demographics as a tool for recruitment. The idea for the project came as a result of a video titled "Standing on the Shoulders of Giants" presented at Annual Conference last year in Las Vegas. That video showcased the legacy stories of three HARDI distributors, and was produced by filmmakers Bryce and Jessie Suriano through their company Muddy Trails. Muddy Trails is also filming "Hot Commodity."
"This project has been such a unique and fun undertaking," said HARDI Director of Marketing and Sales Chris DeBoer. "There are so many details that you constantly think about. Coming up with a name for this was no different. The group brainstormed for several weeks before deciding on something that we felt worked for all audiences. 'Hot Commodity' speaks to the how precious finding young talent is, but also to the opportunities that are out there for people. It also doesn't hurt that we were able to reference temperature!"
"We have been complaining for years that we can't get good quality young people into our industry," said HARDI Chairman Troy Meachum. "We have now identified and are putting together a project that I think will effectively reach hundreds, if not thousands, of potential young people that are looking for careers and let them know that we have a viable, attractive, exciting and highly-technical industry they can become a part of and make a good living and have a great career."
The documentary is expected to premiere at the HARDI Annual Conference in December. The trailer can be viewed here.