When completed, "Hot Commodity" will be a full-length film, with the primary intent of reaching an audience of high school and college students who visit streaming platforms to learn about things that they may be unfamiliar with and who are trying to find the right career path.
HARDI plans to cut the film into shorter pieces that can be used to target different audiences. This is where the recently released short film comes to play.
"We wanted to give our members something tangible to use for recruitment. Something to show young individuals entering the workforce the opportunities available to them within the HVAC industry," said Director of Marketing and Sales Chris DeBoer. "Members can utilize this film on their website, at career fairs, or on their social media pages to showcase the industry and the careers it offers."
The film was first introduced at HARDI's 2018 Annual Conference. While the film was scheduled to debut soon after the conference, after taking into account member feedback, HARDI decided to add more individuals to the film, including contractors, to get a full picture of the HVAC industry.