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American Standard, part of LIXIL, has received a 2018 WaterSense Sustained Excellence Award in recognition of the brand’s years of award-winning efforts to develop and promote WaterSense-labeled products and encourage water conservation across the country. The U.S. Environmental Protection Agency previously named American Standard WaterSense Partner of the Year in 2017 and 2012, and also honored the brand with a WaterSense Excellence in Innovation and Research Award in 2016.
The WaterSense program, sponsored by the EPA, supports product certification and encourages consumers to reduce water usage through water-saving products, services and simple changes in behavior. The annual WaterSense Awards recognize organizations that are on the cutting edge of water efficiency, innovation, collaboration, and outreach.
“We are proud of our American Standard brand, which leads the way in designing innovative water technology products to help homeowners save water without sacrificing performance,” said Troy Benavidez, vice president, public affairs, LIXIL Americas. “We constantly strive to integrate water conservation into everything we do here at LIXIL and we are truly honored to be recognized with a WaterSense Sustained Excellence Award from the EPA for our commitment to increasing awareness about water efficiency.”
The EPA recognized American Standard for demonstrating a commitment to water conservation through the Beauty in Motion truck tour, which showcased the brand’s newest WaterSense-labeled shower heads, faucets, and ultra-high efficiency toilets. These mobile showrooms toured the country and made a total of 173 stops during 2017 reaching more than 6,700 professionals and consumers with their exhibits, a 21 percent increase from 2016.
The EPA also honored American Standard for several new, water-saving product innovations introduced in 2017, including the WaterSense-certified Spectra shower collection. The comprehensive selection of shower heads and hand showers was designed to operate at 1.8 gallons per minute (gpm) to deliver an optimal showering experience while still conserving water. The collection offers a variety of flexible choices to suit all ages and mobility levels, including the industry-first Spectra Touch and Spectra eTouch shower heads, which allow the user to change spray patterns with the touch of a finger on the outside ring of the fixture itself. The Spectra eTouch also includes a wall-mounted remote that provides easy access for bathers who have difficulty reaching the showerhead due to height or mobility.
Additionally, American Standard more than doubled the consumer and trade media impressions achieved to build awareness for the WaterSense message. On social media, the brand promoted a giveaway of WaterSense-labeled faucets for the EPA’s 2017 Fix a Leak Week. The brand also produced a variety of YouTube videos, including one highlighting the renovation of the Naomi’s Way family shelter that American Standard supported in 2017, promoting the WaterSense-labeled products that were used.
American Standard also collaborated with a number of trade groups and technical committees to promote the development of water-efficient technologies. For example, the brand’s technical staff partnered with the Alliance for Water Efficiency to help provide the EPA with information to update WaterSense product specifications.
Since the inception of the WaterSense program in 2006, the American Standard brand and more than 1,900 other WaterSense partners have helped consumers save more than 2.7 trillion gallons of water, more than the amount used by all U.S. households for nearly 100 days. Beyond water savings, WaterSense-labeled products and homes have also helped reduce the amount of energy needed to heat, pump, and treat water by 367 billion kilowatt hours — enough to power more than 34.1 million homes for a year — saving $63.8 billion in water and energy bills.
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