Manchester United and Kohler, a global lifestyle brand headquartered in Kohler, Wisconsin, have agreed to a multi-year global partnership. The KOHLER brand logo will feature on the sleeve of the club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.
Manchester United and Kohler will celebrate the partnership with United fans around the world on July 19 when the new 2018/19 home shirt is worn for the first time by the men’s team in the opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.
“It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club,” Manchester United’s Group Managing Director, Richard Arnold said.
“Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet,” said David Kohler, president and CEO of Kohler Co.