Reliance Worldwide Corp. has announced that HOLDRITE has joined Contractor Rewards, a popular loyalty program that gives professional trade contractors the opportunity to earn reward points for purchasing building products from industry-leading brands.

Contractors who sign up for the program can accumulate points that can be exchanged for more than one million rewards, including fishing and hunting accessories, travel items, golf clubs, tools, electronics and more.

“We value the many industry professionals who are loyal to our brands and know they have a choice when deciding to purchase our products,” said Darlene Byrne, director of marketing, HOLDRITE. “Our participation in the Contractor Rewards program not only enables us to show our appreciation for the support of our longstanding customers, but also enables us to build relationships with newer customers. We are excited to be able to offer this valuable benefit.”

HOLDRITE’s sister brands, SharkBite and Cash Acme, are already members of the Contractor Rewards program, along with such companies as A. O. Smith, Moen, DuPont Tyvek, Anderson Windows, Benjamin Moore, Schlage and others – allowing contractors to earn points for a wide range of product purchases.

Unlike with some rewards program, points earned through the program never expire once claimed. A convenient online portal makes it easy to check point balances, view eligible products and shop for and redeem rewards.

Contractor Rewards is available to all trade contractors, including plumbing contractors, mechanical contractors, remodelers and builders in the residential and commercial construction markets.

For more information on Contractor Rewards or to sign up, visit www.holdrite.com/rewards or www.contractorrewards.com.