Hansgrohe USA is getting into the cycling spirit this season; the premium brand of the international Hansgrohe Group is the title sponsor of the BORA-hansgrohe cycling team. Stateside, the company’s U.S. subsidiary is joining in the action as a sponsor of the Amgen Tour of California – America’s largest Tour de France-style cycling road race.
Held in California from May 11 - 20, the annual event invites the world's top teams to compete along a multi-stage course, which travels more than 700 miles from Sacramento to Pasadena. As a three-city Sponsor, Hansgrohe USA will have its own branded tent at the daily finish line “Lifestyle Festivals” of Sacramento, Santa Clarita and Pasadena.
Erik Christensen, President of Hansgrohe USA, remarked: “Dedication, teamwork and a commitment to excellence--these come standard for professional athletes, and they are an integral part of Hansgrohe's DNA. We are excited to cheer on two-time world-champion Peter Sagan and his teammates at the Amgen Tour of California this May. We wish them luck as they use the Amgen Tour of California as their final race before July’s Tour de France and write another chapter in the Hansgrohe history book.”