The Air Conditioning Contractors of America (ACCA) has partnered with Hatch, an AI customer service representative (CSR) platform for service businesses, as a Strategic Partner. Hatch works to help contractors convert more leads and accelerate revenue with an intelligent customer communication platform.

Hatch joined ACCA in Las Vegas for ACCA 2026, ACCA's annual conference, March 15-18.

Hatch deploys AI customer service representatives (CSRs) that handle conversations across voice, SMS, and email 24/7, giving contractors the ability to respond instantly to inquiries, follow up on quotes, and re-engage customers without adding headcount or juggling multiple software platforms. Hatch AI helps contractors scale their lead conversion efforts without increasing operational costs or complexity, regardless of whether it's a single crew shop or a multi-location enterprise.

Unlike generic chatbots, Hatch’s AI CSRs are trained on each contractor’s specific business information, FAQs, and brand voice. They integrate directly with CRM systems and lead sources, so contractors can continue to work out of their preferred tools. Contractors maintain full control, with the ability to monitor conversations in real-time and step in as needed.

“The difference between a booked job and a missed opportunity often comes down to response time,” said Barton James, ACCA president and CEO. “We’re excited about bringing more AI technology to our members so that they can run more successful businesses. Hatch’s tools give contractors a strong competitive advantage and a way to engage every lead immediately and consistently."

Hatch’s AI platform handles regulatory compliance, including TCPA and 10DLC requirements, automatically. Contractors can seamlessly adjust scripts, targeting conditions, and workflows at any time to match their business needs.

“HVACR contractors work hard to earn customer trust, and every lead represents an opportunity to serve their community,” said X executive at Hatch. “Our AI technology helps them not just respond faster, but follow up across the entire customer journey, delivering the quality service customers expect while driving the conversion their business depends on.”

Through partnerships like this, ACCA’s Strategic Partner Program gives contractors access to innovative solutions that strengthen operations and support long-term growth in the HVACR industry.

For more information about ACCA’s Strategic Partner Program and how partners support contractors, visit acca.org/partners.