We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • ASPE Live 2022
  • PODCASTS
  • DIGITAL EDITIONS
Home » NKBA Enters Strategic Partnership with Sequin AR

NKBA Enters Strategic Partnership with Sequin AR

December 8, 2020
No Comments
NKBA Enters Strategic Partnership with Sequin AR

The National Kitchen & Bath Association (NKBA), the authority on all things residential kitchen and bath, is pushing the boundaries of virtual events through a new partnership with Sequin AR, an augmented reality content creator. NKBA and Sequin will produce multiple events for KBIS Virtual 2021, the kitchen and bath industry's annual trade show, which is owned by the NKBA.

"KBIS is the premier trade platform for our industry every year. In person or virtually, our job is to make it remarkable," said Bill Darcy, CEO of NKBA. "This new partnership is an opportunity for us to create an unparalleled event for our exhibitors and attendees. Working with the team at Sequin AR, we can produce events like our Design + Industry Awards that are inclusive, interactive — and most of all, entertaining. We want our attendees to feel like they have a front row seat to our version of the Oscars."

Founded by Robert DeFranco, Sequin AR first garnered global attention in 2019 for bringing five of Madonna's virtual personas to life on stage as part of her performance at the Billboard Music Awards. The performance went viral and earned Sequin AR multiple awards. DeFranco has also worked with Epic Games, the company behind the successful Fortnite video game, and received an Emmy nomination for the augmented reality work Sequin AR did for this year's Super Bowl.

"NKBA is using cutting-edge technology to deliver an engaging event for their members and industry," stated DeFranco, Sequin's CEO. "This is a significant leap in terms of user experience for the traditional trade-show community. Working with the team at NKBA, we will create an immersive environment that will be relevant, exciting and transformative."

"Year after year, we strive to elevate the presentation and production of KBIS for our community," added Darcy. "Circumstances this year have necessitated bold strides to reinvent the industry's most comprehensive trade expo into a sophisticated, virtual event that will far exceed expectations. This revolutionary technology will allow us to reach a vastly expanded audience and provide a stunning, can't-miss experience for all."

Associations Bath & Kitchen Contractors & Installers Design Industry Community News Plumbing Trends
  • Related Articles

    NKBA Enters Strategic Partnership with HTA

    Sloan Enters Partnership with Chicago Red Stars

    NAW Enters Exclusive Partnership with Gallagher and Liberty Mutual to Provide Specialized Insurance Solutions for Wholesaler-Distributors

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • NIBCO Expands Industry Presence with Acquisition of Matco-Norca

  • Stories From the Mechanical Room Podcast: The Math Never Lies ft. Taco Comfort Solutions' John Barba

  • Newly Released Scorecard Ranks States for Water Efficiency and Sustainability Policies

  • New 3M Docuseries Showcases Need for Diverse and Meaningful Trade Careers

Featured Video

Flow aide

JC Whitlam Flow Aide Biodegradable System Descaler Kit

Industry Events

  • 04Feb

    ASHRAE Winter Conference

    Atlanta, GA
  • 06Feb

    2023 AHR Expo

    Atlanta, GA
  • 20Feb

    2023 WWETT Show

    Indianapolis , IN
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw02 2023 cover
    Learn More
  • Pe02 2023 cover
    Learn More
  • Phc02 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing