Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has launched a research project to gain greater insight into the forces affecting the commercial refrigeration channel.
Compared to other product channels, HARDI has found a limited amount of existing research on the commercial refrigeration channel, and aims to support members involved in the manufacturing and distribution of commercial refrigeration products by addressing the following items:
With the support of HARDI’s refrigeration council, the project will be led by HARDI’s market intelligence team, Tim Fisher, Brian Loftus, and Joe Hartge, in conjunction with an outside market research firm for all primary research efforts. Research will include surveys, interviews, and focus groups of manufacturers, distributors, contractors, and end-users.
HARDI expects to see the completion of this project in mid 2021, with a series of webinars that will be held alongside a final report.
HARDI will incur a number of financial costs as part of the project. If you are interested in contributing to the success of this research project, contact Brandin Bursa at firstname.lastname@example.org or 614-674-5779 to get involved.