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The Wholesaler

April 2021

Volume: 76
Edition: 4

Baths of America is a family-owned and operated wholesale distributor of decorative and luxury plumbing, hardware, cabinetry and appliances, based out of Houston, Texas. Owned by brothers Zeeshan and Ali Sultanali, they started in the business in a unique way. With drive and determination, coupled with showcasing customer service excellence, Baths of America is The Wholesaler magazine’s 2021 Showroom of the Year.

Articles

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Feature

Showroom of the Year: Experience the Flow of Elegance

Showcasing customer service excellence, two brothers' tenacity and hard work propel them into showroom excellence.
April 2, 2021
Ruth Mitchell
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Each year, The Wholesaler Magazine bestows a best in show award —or shall I say, best in showroom excellence. We place a call for submissions for our annual Showroom of the Year award and look to be inspired by how a company's customer service and engagement stand out from others, and how they overcome challenges. 


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Feature

Franke: Everything But Ordinary

For more than 100 years, Franke has thrived on innovative engineering and outstanding design.
April 2, 2021
Linda P. Noir
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Franke belongs to Artemis Group and is a leading global provider of solutions and equipment for domestic kitchens, private bathrooms, semi-/public washrooms, the professional foodservice sector, and coffee preparation. Franke Group operates worldwide and employs around 9,000 people in 40 countries.


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Columns

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Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.
April 2, 2021
Jeff MacDowell
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The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?


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The Beschloss Perspective

How China is Winning the Trade War

Despite all efforts to restart U.S. manufacturing, Chinese shipments into the United States have increased in the past few years.
April 2, 2021
Morris Beschloss
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Even before the coronavirus global pandemic started America’s steepest economic downturn since the Great Depression, China inhibited attempts by President Donald Trump’s administration to curb China’s exports into the United States with heavy tariffs.


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Inventory Management

Examining Your E-Commerce Investment

Embark on a substantial intelligence-gathering project with your intended audience — either a B2B or B2C strategy.
April 2, 2021
Jason Bader
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When a subject keeps rearing its head for the past week during client and facilitation calls, some would call it a sign. I call it an opportunity. 


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Plumbing + Showrooms

Building Customer Loyalty

Developing a trust relationship with clients does not happen overnight. It takes consistent effort that pays off.
April 2, 2021
Stephanie Azran
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Why is customer loyalty so important? When clients trust a retailer, they become loyal customers. It means more to a showroom than repeat business.


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