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Home » Publications » The Wholesaler

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The Wholesaler

tw08_2026_cover.jpg

August 2026

Volume: 80
Edition: 8

Platsky Company celebrates 90 years of building one of the industry’s most respected manufacturers’ representative agencies. Three generations of leadership have shaped a legacy of partnership, service and innovation. Pictured on the cover are Co-Chairmen Jan Aranoff and Glen Stern, second-generation leaders who helped define “The Platsky Way.”



  • Articles
  • Columns

Articles

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Feature

The Platsky Way

Ninety years in, the story isn’t the milestone — it’s the hustle, the handshakes and the people who deliver ‘The Platsky Way.’
August 3, 2026
Ruth Mitchell

Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.


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Feature

Better Together

Wholesalers and manufacturers’ representatives discuss what builds lasting relationships and what each side needs to succeed.
August 3, 2026
Ruth Mitchell

Strong partnerships don’t happen by accident. They are built on trust, communication, shared goals and a genuine commitment to each other’s success.


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Feature

Q&A with AIM/R President Jon Wiggs

Learning how the organization is helping manufacturers’ representatives navigate growth, change and industry challenges.
August 3, 2026
Ruth Mitchell

The role of the manufacturers’ representative continues to evolve as we adapt to changing customer expectations, digital transformation, workforce challenges and new market opportunities.


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Feature

What the Numbers Know That You Don’t: The Case for Benchmarking

It helps rep firms move beyond knowing their own financial numbers to understanding how they compare with peers on revenue per employee, collections, profitability, compensation and overall performance.
August 3, 2026

Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.


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Feature

Electrification Vs. Decarbonization

Are they really the same thing?
August 3, 2026

The HVAC and water heating industries are currently navigating one of the most significant shifts in decades. 


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Feature

Spotlighting MJM Associates

From warehouse employee to president, Josh Marklowitz discusses the evolution of MJM Associates, and why technical expertise and relationships remain at the heart of the manufacturers’ representative business.
August 3, 2026

From warehouse employee to president, Josh Marklowitz reflects on leading a Rocky Mountain manufacturers’ representative agency through rapid industry change while keeping relationships, technical expertise and customer service at the center of its success.


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Columns

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AI

AI in Your Business

The future is here — and now.
August 3, 2026

The use of Artificial Intelligence is no longer an option. It isn’t an experimental technology.


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PVF Market Overview

PVF Demand Surges as Energy, AI and Infrastructure Projects Accelerate

As supply constraints, freight volatility and pricing pressure intensify, early material planning and close supply-chain coordination will be essential to keeping projects on schedule and within budget.
August 3, 2026
Stephen Letko

August marks the midpoint of the third quarter as the United States responds to Iran’s alleged breach of the Memorandum of Understanding by commencing strategic airstrikes against key military targets.


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Legal Perspective

It’s About Time…

Business owners should proactively identify, understand and meet business and estate deadlines, especially those hidden in contracts or left unresolved before death. Preventing a missed deadline is far easier and less costly than trying to fix one afterward.
August 3, 2026
Daniel Beederman

In Disney’s 1951 classic, “Alice in Wonderland,” the White Rabbit famously observed, “I’m late, I’m late for a very important date!”


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