As industries evolve and markets expand, the organizations that support them must adapt. For IMARK, that evolution has led to the creation of Current Distribution Group (CDG), a new parent organization built to support growth, flexibility and long-term success across multiple industries.
This transition is not a departure from IMARK’s foundation but a strategic step forward.
A natural evolution
For decades, IMARK has built a strong reputation in the plumbing channel through purchasing programs, supplier partnerships and a commitment to independent distribution. As the organization expanded into adjacent industries, it became clear that a broader structure was needed to support continued growth.
Current Distribution Group reflects that evolution. By establishing a parent organization, IMARK has created a framework that allows each vertical to operate with greater focus while benefiting from the strength of a unified organization.
CDG includes:
- IMARK Plumbing
- IMARK HVAC
- Luxury Products Group
- Empower Electrical Group
- Victory Irrigation
- Victory Waterworks
- Victory PVF
“Current Distribution Group represents the natural evolution of our organization and our commitment to the future of independent distribution,” said John Aykroyd, president of Current Distribution Group. He adds,“While our industries continue to evolve, our mission remains the same: supporting the success of our members and suppliers through strong partnerships, strategic programs and long-term collaboration. CDG creates a structure that allows each of our verticals to grow with greater focus while benefiting from the strength, scale and shared vision of a unified organization.”
At its core, CDG is designed to support sustainable, strategic growth.
What this means for members and suppliers
While the structure is evolving, the day-to-day experience for members and suppliers remains unchanged.
All existing programs, tools and resources will continue as they always have. The IMARK portal, reporting systems, marketing initiatives and rebate structures remain fully intact, with no disruption to current processes or timelines. Supplier programs and member agreements will continue seamlessly under the Current Distribution Group umbrella.
In short, it is business as usual — with added opportunity.
This consistency is intentional. CDG is not replacing what works; it is enhancing it. Members and suppliers can continue operating with confidence while benefiting from a more scalable structure built for future growth.
Expanding opportunity across verticals
One of CDG’s greatest strengths is its ability to support multiple verticals under one umbrella.
Each vertical is focused on serving a specific market, allowing for deeper expertise and more targeted growth strategies. At the same time, the collective scale of CDG creates new opportunities for collaboration and cross-channel expansion.
For members, this means easier access to new product categories and revenue opportunities. For suppliers, it means greater visibility across a broader network of independent distributors.
Leadership and the future
CDG’s experienced leadership team ensures focus and continuity across every vertical.
John Aykroyd provides overall direction, supported by:
Bill Ward (IMARK Plumbing and HVAC)
Jeff MacDowell (Luxury Products Group)
Scott Bardreau (Victory Irrigation, Waterworks and PVF)
Matt Roos and Ted Havel (Empower Electrical Group)
Current Distribution Group is built for the future, preserving the relationships, programs and values that have defined IMARK while creating new opportunities for growth.
The name may be new, but the commitment remains the same.
Learn more about Current Distribution Group at currentdistributiongroup.com.
Kaitlyn Martel is the director of marketing for CDG.
