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Connecting with Michelle Lewnes-Dadas, AIM/R’s president, on how the organization is creating value to help members succeed in a rapidly changing marketplace.
Under President Michelle Lewnes-Dadas, AIM/R is strengthening rep value through strategic partnerships, leadership programs, and data-driven tools. The 2025 Annual Conference, themed “Working on Your Business… Not Just in It,” will equip reps with fresh strategies to grow and lead in a changing market.
Get ready to take your agency to the next level. AIM/R’s 53rd Annual Conference in Scottsdale (Oct. 20–23, 2025) is focused on working on your business, not just in it—with actionable insights, strategic takeaways, and high-impact networking designed to fuel growth and resilience.
This Canadian rep firm looks to AIM/R to learn more about AI and how best to use it.
From two men in a warehouse to a thriving two-province rep firm, Pro-West Sales is rewriting what success looks like in Canada’s PHCP channel—with a no-ego culture, a focus on strategic succession, and lessons learned through AIM/R.
The SFPE Educational & Scientific Foundationis proud to announcea number ofinitiatives and the availability of resources to address fires in the Wildland-Urban Interface (WUI).