The boards of Omni Corporate Services, Equity Plumbing and IMARK Group announced a merger of the three organizations into one group, thus becoming the only multi-vertical member-owned and fully member-controlled marketing group serving the plumbing and electrical industries.
Effective Jan. 1, 2019, IMARK Group will be the new organization’s name. IMARK will operate the respective verticals IMARK Plumbing and IMARK Electrical.
Omni and Equity will combine to form the new group’s plumbing vertical, IMARK Plumbing.
IMARK Electrical is the largest marketing group in the U.S. electrical industry and operates a growing organization in Canada. IMARK is a member-owned, member-governed group featuring full transparency to all member/owners, it noted.
IMARK also is a member-owner of IMELCO, an international group of electrical wholesale cooperatives across Europe, Russia, Australia and the United States.
“We are excited about this new organization and the opportunities before us,” said John Aykroyd, current president of Omni Corporate Services, and the new president of IMARK Plumbing. “The synergies in our two industries and the convergence of many professional installers in the trades, combined with our collective ability to serve them will be second to none.”
Matt Roos, founder of Equity Plumbing and now executive vice president of IMARK Plumbing and IMARK Electrical, added: “Our experience with the merger of Equity/EDN into IMARK nine years ago enhanced our market presence and proved extremely beneficial to all our members. With consolidation continuing in all market segments, we are confident this merger will provide cost-effective services and enhanced financial returns for all our members.”
Bob Smith, president and CEO of the expanded IMARK Group stated: “Our member-owned, member-governed model offers our member/owners the clearest and most transparent array of group benefits and opportunities. We grew the electrical vertical based on this value proposition to the market-leadership position in the U.S., and most recently internationally through our membership in IMELCO (also member-owned). Joining with Omni Corporate Services and Equity Plumbing, our cohesive philosophies and management strength will serve us well as we continue to grow in a rapidly changing world.”