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Water-Right, an OEM in the water treatment industry, announces the hire of Vicki Andersen as associate brand manager.
Andersen assists in marketing efforts, and upholding positive brand images and long-term strategy for Water-Right wholesale product lines, including the Sanitizer and Impression brands.
“I am excited to be a member of the Water-Right team and work to ensure aligned brand strategy and consistency,” Andersen said. “Helping accurately portray brand identity further strengthens Water-Right’s product mix while also improving our bottom line.”
Andersen brings nearly 20 years experience maintaining brand identities for a variety of OEM companies, including Briggs & Stratton and Pentair. She earned a degree in graphic design from the Milwaukee Institute of Art & Design.