Taco Comfort Solutions has announced the appointment of Ken Watson to the new position of marketing and brand manager for the company.

Watson brings 20-plus years of advertising and marketing experience to Taco, having served in both agency and client-side roles over the course of his career. He spent 16 years working for Fahlgren Advertising and then Fitzgerald+Co/McCann Worldgroup, both in Atlanta. He was marketing manager at Textron, Inc. in Providence prior to joining Taco.

His diverse experience spans research, branding, creative development, retail promotions, sales support, sports marketing, B2B, social/digital marketing, media planning/buying, PR and experiential marketing, and includes management of several ADDY award-winning campaigns.

He has worked with a wide variety of national and international brands, including NAPA Auto Parts, Black & Decker and DEWALT power tools, Bell Helicopter and Cessna Aircraft, E-Z-GO Golf cars, Nutrilite vitamins, Kroger supermarkets, Toll Brothers homebuilders and Florida Tourism.

A native of Atco, N.J., Watson holds a BS in Management/Marketing from Rutgers University and makes his home with his family in North Kingstown, R.I.