SupplyHouse.com held its seventh annual “Trade Tuesday” this week, its version of Cyber Monday designed for business customers. The 24-hour sale offered a 5 percent discount to all shoppers on the plumbing, heating and HVAC supply distributor’s website and 10 percent off to members of its TradeMaster loyalty program.
And, as in prior Trade Tuesdays it has hosted, the deals opened the spigot of customer traffic, conversion rates and sales, marketing manager Tom Reilly says.
Trade Tuesday, a term trademarked by SupplyHouse.com, is a shopping day that follows the tradition of Cyber Monday, the online consumer holiday on the Monday after Thanksgiving. The event caters “to tradesmen working for and running companies,” says Josh Meyerowitz, SupplyHouse.com president. “We developed Trade Tuesday as a unique way to offer them special deals at the same time of year.”
More details here.