IMARK is proud to announce the formation of Current Distribution Group (CDG), a strategic milestone that introduces a unified parent organization designed to support and accelerate growth across its expanding family of vertical market platforms.

Current Distribution Group represents the next phase in IMARK’s ongoing commitment to strengthening independent distribution through innovation, scale, and strategic alignment. As IMARK has grown and diversified into new industries, the creation of CDG provides a clear organizational framework that enhances collaboration, streamlines program development, and creates new opportunities for members and supplier partners to succeed in a rapidly changing marketplace.

“The launch of Current Distribution Group reflects IMARK’s continued commitment to building a structure that supports sustainable growth across multiple industries,” said John Aykroyd, President, Current Distribution Group. “With greater alignment across our verticals, we are better positioned to invest in innovative programs, strengthen supplier partnerships, and deliver meaningful value that helps independent distributors compete and win.”

Current Distribution Group will serve as the parent organization for several dedicated vertical platforms, including IMARK Plumbing, IMARK HVAC, Luxury Products Group, Empower Electrical, Victory Irrigation, Victory Waterworks, and Victory PVF.

The Victory-branded platforms — Victory Irrigation, Victory Waterworks, and Victory PVF — represent the continued advancement and rebranding of IMARK’s long-established irrigation, waterworks, and pipe, valves, and fittings verticals. This transition reflects a broader strategic initiative to strengthen market positioning while maintaining the trusted programs, relationships, and member-focused support that have driven success in these industries.

At the same time, the introduction of IMARK HVAC and Empower Electrical marks an important expansion for Current Distribution Group into new and high-growth sectors. These additions demonstrate IMARK’s commitment to identifying emerging opportunities, building specialized value propositions, and extending its proven model to support independent distributors in additional markets.

Through Current Distribution Group, each vertical will maintain its dedicated focus, leadership, and tailored programming while benefiting from shared strategic resources, enhanced digital capabilities, expanded learning and development initiatives, and stronger cross-industry collaboration.

The formation of CDG reinforces IMARK’s long-term vision to build a scalable, future-ready organization that preserves the entrepreneurial spirit of independent distribution while delivering the tools, partnerships, and programs needed to drive sustained growth.