The American Supply Association (ASA), the only national trade association serving wholesalers, manufacturers and independent manufacturers’ representatives in the PHCP-PVF industry, is proud to announce Beaumont, Texas-based Coburn Supply Vice President Christy Maloney as the recipient of the 2026 ASA Alice A. Martin Woman of the Year Award.

This prestigious honor recognizes outstanding leadership, industry impact, and a commitment to advancing women across the PHCP-PVF channel.

Maloney’s career spans decades of leadership, adaptability, and service. She joined Coburn Supply in 2011, bringing with her a strong foundation from a successful career in commercial banking, where she served as vice president of the Commercial Lending Division at Bank of America.

Earlier in her journey, she spent time abroad managing her family’s expatriate life in Singapore and Buenos Aires — an experience that further shaped her global perspective and leadership style. Having first been introduced to the industry during her high school and college years, Maloney ultimately returned with a deep appreciation for its people and potential.

A passionate advocate for professional development and inclusion, Maloney has made a lasting impact through her leadership within ASA’s Women in Industry Division. She served as vice chair (2017–2018), chair (2019–2020), and continues to contribute as the chairwoman of the group’s membership subcommittee.

In 2025, Maloney completed ASA University’s Master of Distribution Management (MDM) program, further demonstrating her commitment to continuous growth and excellence. Her industry involvement extends across numerous organizations, including leadership roles with the Southern Wholesalers Association and active participation in several women-focused professional groups.

Colleagues describe Maloney as a leader who brings both purpose and positivity to everything she does.

“This award recognizes Christy for more than professional excellence — it honors a woman who leads with heart,” shared one industry peer. “She brings joy into every room, makes others feel instantly welcome, and inspires women in leadership by the example she sets each day.” 

Another colleague reflected: “From the first time I met her, she made me feel seen. Throughout the years, she has remained supportive, approachable, and a true advocate for women in our industry.”

Maloney’s influence is felt not only through her professional accomplishments, but through the way she elevates others. Known for her authenticity, warmth, and ability to connect, she continues to inspire the next generation of leaders while strengthening the industry as a whole.

ASA proudly recognizes Christy Maloney for her exceptional leadership, unwavering advocacy, and meaningful contributions to the industry. Maloney was presented with the award at the ASA Women in Industry Division’s annual conference, ELEVATE, held April 7-9, 2026, at the Westin Boston Seaport District. ELEVATE2026 brought 400 attendees including more than 170 first timers.

The Woman of the Year Award is named in honor of NIBCO’s Alice A. Martin, who served as president and cofounder of the Rex and Alice A. Martin Foundation, a charitable foundation headquartered in Elkhart, Indiana, which donates to major projects for children. A champion of women’s rights, Martin founded the Women’s Leadership Group at NIBCO.
 
Past recipients of the Alice A. Martin Woman of the Year Award include: 2019 Ashley Martin (NIBCO), 2020 Katie Poehling Seymour (First Supply), 2021 Robyn Brookhart (Liberty Pumps), 2022 Suzanne Chreene (Delta Faucet), 2023 Karla Neupert Hockley (Consolidated Supply), 2024 Rebcca Falish (InSinkErator) and 2025 Michelle Lewnes-Dadas (Preferred Sales).