In our latest Instant Insight, PHC News Editor Steve Smith sits down with Jimmy Thompson, senior sales manager, Podium, to break down how AI-powered tools are changing the game for plumbing, HVAC, and other home service businesses. From missed calls to slow lead response times, Jimmy explains how Podium's AI “employees” Jessica and Larry help contractors capture more opportunities and respond faster.

The duo also dives into the biggest marketing challenges contractors face today, including ROI uncertainty, lack of marketing expertise, and overwhelming options — and how AI can simplify it all.