In 2023, PHCPPros launched a new rep agency specifically for brand ambassadors in the PHCP community, PROS REPS. Our clients include highly skilled and influential professionals who showcase their profession, love of the trades, and the products they use and install to their thousands of social media followers.
PROS REPS client Kyle Hatch works at Connecticut-based R&W Heating Energy Solutions. Kyle installs, services, and performs maintenance on a wide variety of equipment for the residential HVAC company, which he shares on Instagram account @hvac_hatch to his 65,000-plus followers. He also recently launched a new training center on the company's property called Tech to Tech Training Center of New England.
PHCPPros: How did you enter a career in the trades?
Hatch: I’m now second generation in the family business. I started in the trade in 2007 after moving home from graduating automotive tech college. (I found I didn’t like the dealership career path.)
PHCPPros: How did you find your specialty within the trades?
Hatch: If I had a specialty, I’d say it is Fujitsu and Viessmann residential equipment. Both manufactures have proven to stand behind their products, which allows our company to stand behind our installs and services.
PHCPPros: Why did you decide to start using social media to share what you do with the world at large?
Hatch: In the beginning, I posted my work to my personal Instagram account just to share my day. Now, I post to gain insight and learn from the Insta HVAC community. Plus, “I wanna make bank bro.”
PHCPPros: What is your favorite type of content to share with your followers? What gets the most engagement?
Hatch: Short how-to videos seem to get the best reactions. If you don’t show specific steps in videos, people will be sure to let you know.
PHCPPros: What kind of advice would you give to people in the industry who may want to do something similar to you on social media?
Hatch: Just start posting. The HVAC community on Instagram is very welcoming and supportive.
PHCPPros: How do you think the industry can use social media as a tool to encourage the next generation to join the trades?
Hatch: I think that the more overall interaction there is from technical high school students, HVAC apprentices and techs, contractors, reps, manufactures and media outlets like PHC News, the better. Each of these represent a specific segment of the trade, and social media can connect them all with people like never before.
PHCPPros: So, what kind of advice would you give people who are looking to enter the trades?
Hatch:Being attentive to the task at hand and hustling on the job site makes a huge difference. Lots of techs want to teach, but when they spend their time and energy trying to keep apprentices on task, it doesn't allow time for good hands-on training.
PHCPPros: Is there anything else from your personal life you'd like to highlight?
Hatch: I'm 35andI've been in the trade for 16 years. I also hold a Connecticut Contractors License. I have a great wife who supports my work and also works in our office, along with both of my parents and sister. My 4-year-old son loves to come "hang out with the boys at the shop.” He has already had the opportunity to solder and use ProPress!
Follow Kyle on Instagram at @hvac_hatch.
For Brand Ambassadors:Want to join PROS REPS as a client? Email PROS REPS Business Development Manager Nicole Meyer at firstname.lastname@example.org.
For Manufacturers: PROS REPS can connect manufacturers with individuals like Kyle to create custom brand ambassador campaigns. Learn more by emailing Nicole at email@example.com.