F.W. Webb Company is pleased to announce the appointment of Marcie Lascher as vice president of marketing. In this role, she will oversee all aspects of brand, marketing and communications for the company’s $2B+ wholesale distribution business and more than 45 Frank Webb Home retail showrooms.

"Marcie is a highly collaborative marketing and business leader with a proven track record of building, leading and inspiring high-performing teams," said Bob Mucciarone, chief operating officer. "She is a significant hire for the company and her focus, passion and creativity will be instrumental in keeping F.W. Webb at the forefront of our industry."

A Massachusetts native, Lascher has over 25 years of experience driving growth, market share and category leadership for emerging and established companies in various industries through forward-thinking strategies that deliver measurable impact and bottom-line results. At F.W. Webb, she will own the strategy, planning and execution of programs and initiatives to broaden brand awareness and drive demand for the company’s extensive portfolio of products, services and solutions across its 16 divisions and retail showrooms.

"F.W. Webb's reputation for providing the best products in the industry and personalized service to each and every customer in the Northeast speaks for itself," Lascher said. "I look forward to working with the team to implement customer-focused marketing initiatives and growth strategies to support the company's ongoing expansion into new markets and territories."