We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors

Follow Us

Newsletter Signups
Magazine Subscriptions
  • The Wholesaler
  • Plumbing Engineer
  • PHC News
Newsletter Signups
Magazine Subscriptions
  • The Wholesaler
  • Plumbing Engineer
  • PHC News
ASK PHCPPROS AI
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • PROS REPS
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Testimonials
    • Subscribe
    • Health & Wellness
    • AHR Expo 2025
  • DIGITAL EDITIONS
ASK PHCPPROS AI
Home » The Unified Group Hosts Successful 2022 Sales Forum

The Unified Group Hosts Successful 2022 Sales Forum

April 1, 2022
The Unified Group Hosts Successful 2022 Sales Forum

New Orleans is home to jazz, great food and Mardi Gras — but the Big Easy also offers a lively, productive space for energetic people to collaborate and learn. The Unified Group was able to do exactly that while hosting a recent sales-oriented, professional development meeting for members of the HVAC community.

“If I didn’t attend this meeting, I would have missed connecting with peers and learning from them. I also would have missed the rejuvenation that comes with such a meeting,” said Dave Larsen of Mechanical Service & Systems.

For two-and-a-half days, more than 30 members of The Unified Group traveled to New Orleans for the 2022 Sales Forum. The session kicked off with guest speaker Les Lent, who spoke on the importance of planning, whether it’s pre-call preparation, creating strategies or understanding the purpose of your call. Lent provided a “pre-call preparation power planner” for members to take back to their companies. Another hot topic discussed included asking questions and listening with intention, which is sometimes overlooked in the general sales process. Often, salespeople are caught up in the idea of selling and forget the fundamental rules.

Historically, breakout sessions — where participants break off into smaller groups for more intimate conversations — are one of the most beneficial parts of the forum. The Unified Group implemented two breakout opportunities into this meeting. In these groups, members spoke about building value for their customers and the roadblocks they have encountered with their own biggest challenges. Members were able to speak freely to one another and received feedback, new ideas and solutions on both topics.

“The breakouts prove it’s not just us or our location that has challenges, because our peers are facing the same challenges across the country,” said Robert W. Price of A&G Services. “Overall, The Unified Group is so much more than I expected.”

Another topic, sales and marketing, connected the ideas of sales and marketing as separate entities and how they can work together for one’s own benefit. Members also learned new methods and techniques to setting and achieving goals in their sales department during a quota process and goal-setting session. Finally, Hope is Not a Strategy: When Do You Quit Trying to Close a Deal, allowed presenters and audience members to share their closing challenges.

“The group discussions were a highlight of this meeting, and I got a lot out of it,” said Jessica Weiss of Cox-Powell Corporation. “We were able to share our issues, strengths and what has worked for us.”

Annual events targeting different levels of HVACR leadership within member companies are valuable to all who attend. The Unified Group will host its next event, the 2022 Human Resources Forum, in June. To attend the event, or for information on joining the organization, contact Janet Kelleher at [email protected]

Associations Business Commercial HVAC Industry Community News
  • Related Articles

    The Unified Group Holds Successful Leadership Forum

    The Unified Group Hosts Inaugural HVAC Technicians Forum

    The Unified Group Hosts Annual Service Management Forum

Most Popular

  • Carrier Announces Relaunch of Geothermal Heat Pump Product Line with Innovative Updates

  • ASPE/ANSI 45-2025: Siphonic Roof Drainage Approved as American National Standard

  • AWWA Releases 2025 State of Water Industry Report

  • Comprehensive Construction Industry Training Program Aims to Sharpen Professional and Personal Skills

Featured Video

General video

Root 66 Demo with Steve Landis, Gatti Plumbing

Subscribe & Learn More

  • Tw06 2025 cover
    Subscribe
  • Pe06 2025 cover
    Subscribe
  • Phc06 2025 cover
    Subscribe
  • Digital editions
    Learn More

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2025 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing