Luxury Products Group (LPG) has announced that Leigha Lugo has been named director of marketing, and will help build on LPG’s legacy of creating value for its members and suppliers.
Lugo is well known in the lighting industry, as the former senior marketing manager for Dallas Market Center. She brings a wealth of knowledge on the lighting segment of the business, having created impressive campaigns, leading the retail development, and coordinating Lightovation, the largest lighting show in North America.
LPG Executive Director Jeff MacDowell is thrilled with the new addition to the team. “Strategically, Leigha is the perfect fit. She has extensive knowledge of marketing, sales, and events. LPG is committed to making the experience of our member showrooms memorable, and Leigha has the talent, skill and enthusiasm needed to be successful in this role," he said.
In her career at Dallas Market Center, Lugo was responsible for buyer communications and exhibitor promotion, by designing strategic email campaigns, social media content, and creative print and digital advertisements. She also expanded their buyer base, by leading programs such as the Luminary and Light Star programs and executing the Annual Showroom of the Year Awards for lighting retailers.
On joining LPG, Lugo said, “I am grateful to be welcomed in by the Luxury Products Group team at such a thriving time. Having the opportunity to expand my knowledge of the kitchen and bath industry while offering my expertise in lighting and retail development allow me the ability to grow the membership and provide our members with the marketing tools for success."