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For nearly 50 years, Wiseway Supply has been a staple in plumbing and electrical distribution in the greater Cincinnati market. The company has built a reputation for having a knowledgeable, customer-focused team and strong vendor partnerships — which have worked in tandem to help Wiseway expand its reach.
Now the company has partnered with Bravo Business Media on a comprehensive, eye-appealing and informative website and online catalog to reach even more customers. Built and powered by myplumbingshowroom.com — a service of Bravo — the new site is designed to maximize Wiseway’s visibility when consumers search for bath and kitchen products. It also helps retain shoppers on the Wiseway site when they begin exploring other options, rather than being directed via Google searches to countless other sites. Once a consumer clicks onto the Wiseway site, they have at their fingertips an online catalog of more than 800,000 bath and kitchen products.
Today Wiseway has 10 locations in southern Ohio and northern Kentucky, including a major distribution center that can ship nationwide, and its design showrooms in Florence and Lexington, Kentucky.
Sites like Wiseway’s that are powered by MyPlumbingShowroom.com cater to the evolving needs of decorative showrooms and their customers by providing full digital and mobile access across all platforms and devices, and the best user experience available for independent plumbing showroom customers throughout North America.
The superior quality of content and graphics on Wiseway’s site enables shoppers to view all of the products and finishes available through its showrooms. Bravo has also optimized search and selection functions, making the online showroom extremely easy to use for consumers. It also works closely with the manufacturers, and directly manages all data for accuracy and updates about each of the kitchen and bath products and accessories. All of this enables the Wiseway sales team to achieve even greater efficiency.
Wiseway is locally owned and is now led by second-generation owner, President John Cain. Showroom Manager Caitlin Skaggs, who describes Cain as one of her mentors, said that “partner is a good word to describe what we were looking for in a technology service provider. We wanted someone who would be responsive and provide us what we needed to showcase our lighting and plumbing. Their capabilities and customization opportunities really stuck out the most when comparing systems.
“On our new site it’s easy for customers to create or add to their own wish lists, and can also use collaborative mode to share their updated lists with our sales team. This gives us additional visibility and a chance to be competitive online and in our stores. We hope to be able to reach the same customers who may shop at larger corporations but who are instead looking to shop local and family owned.”
Skaggs described their use of some of Bravo’s capabilities as a real turning point for Wiseway’s sales team in providing their own services.
“Our ERP system is great, but customers want to be able to see their products and finishes they’ve selected to help them visualize," she said. "Using Bravo’s SPEX Builder has really been a game changer because it has greatly improved our efficiency. Being able to click one button to be able to add specs to send to our plumbers, builders and electricians is the best time saver.
“Bravo has been great to work with and they’ve even begun to feel like family. Looking forward to seeing more!”
Ace Rosenstein, president/CEO of Bravo Business Media, said, “We’re happy to welcome the Wiseway Design Center to our growing list of independent plumbing and lighting showrooms. The depth and breadth of Wiseway’s online presence can drive a significant increase in traffic to their showroom. Studies show that more than 80% of consumers go online first when shopping for decorative bath and kitchen products, but only a small percentage of those consumers are actually buying those products online. This new strategy enables companies like Wiseway to capture the interest of consumers — and then their purchases.”
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