A few years ago, a client shared a book recommendation with me: “Ego is the Enemy,” by Ryan Holiday. Now, this is one of those grandiose titles that immediately makes my eyes roll. Here we have some know-it-all stating the obvious in a 250-page “business” self-help book.
A few months ago, I worked with a client who felt he had neglected certain aspects of his company. He spent the last year heavily focused on sales and marketing, particularly driving an e-commerce platform.
Rolling out a new product or an upgrade to an older one is an expensive proposition — for manufacturers and distributors. What can manufacturers do to alleviate distributor concerns? Read on to find out.