A few weeks ago, I facilitated a discussion of marketing professionals trying to help one of their colleagues provide marketing support for a new location opening. 

Like many of you, I was relegated to a little extra windshield time over the holidays. To pass the time and to avoid giving in to my inner road rage monster, I spent many hours listening to podcasts. 

Distribution marketing teams have become more sophisticated over the last decade. 

I was recently asked to moderate a panel on master distribution in the plumbing, HVAC and PVF channels of distribution. 

If I can sum up my collective emotion over the past several months, I would describe it in one word — meh.

Take the lessons of the past 18 months; don’t let them get lost to archives of your company. Learn from this time. Our teams learned to overcome obstacles and found ways to thrive in chaos.

Changing verbiage can motivate the people who work with us and allow us to look beyond their current capacity. Everyone in the company can contribute to the bottom line.