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Home » Authors » Dion Wilson

Articles by Dion Wilson

hidden gems
Showroom Savvy

Hidden Showroom Gems

What, or who, makes your business succeed?
August 7, 2017
Dion Wilson
Seek and you shall definitely find this answer.
Read More
brand
Showrooms

The Mono Brand Strategy

Tips on how to better market your brand in this ever-changing market.
July 6, 2017
Dion Wilson
Keeping up with change is not easy. You must keep up with changing trends, a changing industry, a changing retail landscape, changing customers’ wants and changing customers’ needs. Yes, trying to keep up can prove to be overwhelming.
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Kitchen Showroom
Showrooms

Less Can Be More

What you have in your showroom should be part of a bigger picture strategy.  
June 6, 2017
Dion Wilson
Once upon a time I believed that the best approach for a showroom was to add more variety.    ...
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Challenge
Showrooms

Change is Good

I know it has been some time since I have written an article. Some of you may have noticed, and some may have not.
May 8, 2017
Dion Wilson
I want to share something very personal with you, and I hope in the end we are both better off...
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Lightbulb
Showrooms

Stand Out in the Crowd

The last thing you want is your showroom to become a cookie cutter replica of another showroom.
July 12, 2016
Dion Wilson
Currently, there is a commercial running for a particular automotive manufacturer that speaks to the evil of the cookie cutter....
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Messaging
Showrooms

Do You Have a Core Message?

March 14, 2016
Dion Wilson
Let’s face it: Everyone thinks they are the best at what they do, true or not. I have never known...
Read More
Team
Showrooms

Your Team Is Not Replaceable

October 7, 2015
Dion Wilson
I have written about many things that are important in making your showroom and company the best it can be...
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Showrooms
Showrooms

The Time is Now for Showrooms

July 9, 2015
Dion Wilson
One of the topics of late that I am focused on is the future of showrooms within our industry, because...
Read More
Happy Customer
Showrooms

Dealing with Rude or Angry Customers

May 12, 2015
Dion Wilson
Working in a showroom you come across a wide variety of customers and personalities. Many of the people you meet...
Read More
Money
Showrooms

Mean GREEN

April 8, 2015
Dion Wilson
Price, price, price. Working in a showroom, price seems to be the greatest concern most of us hear about anymore. After...
Read More
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